Social Media and Social Good

In a world where there are a lot of social media experts, enthusiasts, practitioners and what not, how could those who wish to promote their products, services or themselves still easily get lost especially when Social Media Experts Now Outnumber iPhone Owners?   Perhaps with so many people trying to help business owners and even large corporations in their social media presence, these people might even end up not hiring one –…

I’m not a good cook. I’m a terrible singer but all of these don’t really matter now because I am now an Inbound Marketing Certified Professional. My Inbound Marketing Certificate What is Inbound Marketing? Wikipedia defines inbound marketing as a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn…

More and more consumers are turning to the internet when purchasing. In a study conducted by GroupM Search and comScore called “The Virtuous Circle: the Role of Search and Social Media in the Purchase Pathway” revealed that 58% of its respondents first turn to the search engines such as Google and Bing while 18% consults the social media. While during the purchase process 48% of shoppers used a combination of search and…

A hoax has just recently circulated in the internet suggesting that McDonald’s discriminates against African-American customers. The photo has been widely circulated on the internet over the weekend as it was shared via the microblogging site, Twitter. Many users expressed their disapproval of the said photo by retweeting it with the hashtag #SeriouslyMcDonalds.     The burger chain giant then responded through their official Twitter account with a tweet saying:…

The faster your blog loads, the better. Both your readers and Google would love you. So I made a few assessment of my blog and learned that I have previously shared some really space and bandwidth consuming (thus time consuming when it comes to loading, too!) images. I thought I needed a program, service or maybe a plugin that could help me reduce the size of the images that I…