Knowing When an Investment Isn’t Worth It Anymore
BMW is a great company. They manufacture really good looking, powerful and amazing cars. However, I decided to sell my e(BMW)
Whooa! Before you start drooling, that actually isn’t my car!
But you’ve read it right, I sold my shares of (e)BMW at Empire Avenue.
What is Empire Avenue?
For those who haven’t heard of it, it is the The Social Media Exchange wherein you can buy and sell your friends and own anyone on the social web. So let’s say if you want a piece of Pete Cashmore, er, I mean if you want a few shares of Mashable, you can. For me, it’s an amalgamation of the two things that I love – Social Media + Stock Market. I could get to purchase shares of my favorite brands and people without losing my real hard earned money. I could get to learn more strategies from those who have been nailing it and perhaps one of the the most underrated perks is that you could get to network with wonderful people who share similar interests with you.
So for those who wish to practice and learn investing in the real world stock market, you might want to try investing Eaves in the Empire Avenue first and learn investing strategies while you get to build networks of enthusiastic and really wonderful people such as the ones I met through #SocialEmpire.
Why Every Company Should Listen and Take Empire Avenue Seriously
Just when a brand thinks that they’re too good or too big to be put down and stop listening. Well, they need to think again. Several days ago, folks at #TeamZen and #SocialEmpire have been discussing about dumping (e)BMW because of their lack of engagement with their investors.
Here’s an interesting article by Peter Masters about how BMW fails BIG time at Social Media on Empire Avenue! I think they should start growing bigger ears and realize that Social MEdia isn’t just about them and them alone. It’s more about listening and empowering those people who embrace their brand just like what Honda does with its fans on Facebook. After all, “People don’t care how much you know unless they know how much you care”.
Below is a video of Brian Solis about how a community should be built and how people are becoming more empowered in the internet.
And BMW might want to learn from How Mercedes Benz Successfully Uses Social Media to Engage
The Game Is Not Just Set Up and See it UP
It’s not like Twitter wherein you’re famous and you would expect everyone to follow, listen and hang on every word that you would say. Empire Avenue has obviously changed that game. It’s all about interaction and how you provide value to those who invest in you because in real world, if you don’t impress your investors, you are nothing. The moment these people lose their trust and interest in your company, you would definitely suffer the consequences. The same is true with Empire Avenue, people need to see some action and interaction from you. Your business’ mantra should be: Power to the People. Unless you succeed in doing that, I guess you are starting to fail.
Photo by Suspiria
[...] Perhaps with so many people trying to help business owners and even large corporations in their social media presence, these people might even end up not hiring one – well good luck with that – and choose to do it themselves. While I have nothing against handling your social media campaigns in house since you are supposed to know your business more than anyone else, it is also important to assess when it is best to outsource it and let someone who knows the trend, the culture of your target market more than you do. Let’s face it, you can’t be a jack of all trades. Now before we get into the social media campaign outsourcing debate again, I think what’s important is for the management to really look at the specific needs of their company and see whether they have in house resources and talents trained and experienced to listen instead of just trying to get the words out there about their business. If the assessment shows that it is necessary to outsource it, by all means, do it. If it could be better handled internally, make sure that your chosen voice could speak clearly, loud enough and most importantly, has the ability to listen. [...]