Advertising features prominently in many peoples’ lives. It is all around us, even though much of the time we might not realise it. Or we may see it but not really realise that it is an advert. That is the mark of a good one, one that is subtle, yet makes us think.
Most of us come into contact with various different types of advertising on a daily basis. We may be surfing the internet, checking our social networking sites or playing OnlinePoker.com and we see adverts displaying along the top, side or bottom of the page. They are abundant on the internet and often we do not really take much notice.
However we still see them, and this brings them into our minds. If you are travelling to work everyday on the train, underground or bus, chances are you will see hundreds of different advertisements and if you repeat this same journey twice a day, five days a week, something is bound to stick in your mind.
When you see the same adverts elsewhere, you will recognise them and they will seem familiar to you. Then, when you come to need something, you are more likely to think of the things that have been advertised and consider them as possibilities.
Within television programming, there are the designated advert breaks where companies can advertise to a huge audience of people. This has a high chance of being effective, as you are catching people who are in their homes relaxing and are watching the television voluntarily. The adverts are usually geared towards the type of audience who is typically expected to watch that specific program, so they are more likely to strike a chord of familiarity
Advertisements come in all different mediums and all different shapes and sizes. The more imaginative they are, the more they get peoples’ attention and the more effective they are at getting their message across.