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Klout Revised its Scoring Algorithm

Written on:October 26, 2011
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We only love the game where we’re good at.

Just a little over a week ago when Klout has rolled out more Achievements. The changes has definitely got me become more active and interested in the influence scoring system. I started to give out more +K’s to people whom I think has influenced me in specific topics, mainly because my ability to give out +K’s has increased from 5 to 10. I think it was a good move to keep people stay, browse and spend more time on the site.

My Klout score has increased too, from 59 to 62 and the last time I checked it was 64.


Then they changed their scoring system. Now when I checked, my score dropped from 64 to 54. Good thing I was able to capture it. It might take years before I reach that score again. Or maybe I would never.  It’s like giving a kid some more candy only to get the most of it back later on. The responses from many people were predictable. Series of complaints and bashing flooded on both on Twitter and Facebook. I remember the time when people keep complaining on the large number of spam accounts on Twitter yet complained so much when their followers count dropped.

Yet people hate the fact that Klout claims to be the “standard of influence” yet it took them so long to realize their scoring system is flawed. So, has Klout been fooling us by telling that they’re have the correct algorithm to measure influence only to be informed all of a sudden that things needed to be changed? Was it hype all along?

Joe Fernandez, the CEO and founder of Klout, promised that what we’re seeing right now is just the tip of the iceberg and that along with the drop in the scores is the availability of insights which will show much more detailed explanation of the new scoring distribution system.

 

So I went to the new and improved insights. Lo and behold! I influence people who barely use their social accounts. Like my mom, seriously? She barely opened her account and doesn’t even have Twitter!

 

I think it’s pretty normal to be disappointed when we think we’re losing the game. After all, we only love the game that we’re good at. But I’m not sure whether the more accurate and transparent Klout is accurate at all.

Has your Klout score dropped too? What are your thoughts?
15 comments
Manuel Garcia
Manuel Garcia

This could be a great insights for me since i just registered for an account to klout. Thanks for the information :)

Jonha Revesencio
Jonha Revesencio

It looks like they base their scoring on Facebook activities now, Phil.

Jonha Revesencio
Jonha Revesencio

I agree with Phil, let's not any "standard of online influence" knock us down. We've got so much friends who appreciate our real value.

Chrissy Morin
Chrissy Morin

I'm sad I didn't do a screen shot when I made it to 63! Now I'm at 54.. I'm wondering if the more we talk about #Klout the higher our score goes?  or is it just a great ploy to get people talking about them.. either way... it was a discouraging drop for me.

Jonha Revesencio
Jonha Revesencio

I agree, Chrissy! Negative or positive publicity is STILL publicity! 

Ryan Biddulph
Ryan Biddulph

Scoring systems like Klout can be helpful Jonha but when the system changes I would give it a little while to shake out. Keep engaging, keep connecting and the true score will be how you feel about what you're doing....and your bank account too ;) Thanks for sharing! RB

Jonha Revesencio
Jonha Revesencio

Ryan, Your last statement is intriguing ;) Do you mean "your network is your net worth"?

Ryan Biddulph
Ryan Biddulph

No, because our net worth is unlimited ;) But as your network grows, your bank account should be growing with it :)

Steve Hughes
Steve Hughes

They probably could have been a bit more subtle...Short term a big turnoff to most, but we'll see were it settles...  The best thing of course is that @Klout:disqus  is at 85 after the change today, which is either the same or higher than before...hmmm?  I'm guessing all those that you "influence" are FB friends...noticed that difference as well... I do like the stock price stats (30 Day High - Low)... 

Jonha Revesencio
Jonha Revesencio

Yes, I noticed that they've put a lot of weight on Facebook too. Thanks for your great insights Steve :)

Jon Rawlinson
Jon Rawlinson

I think this is absolutely ridiculous. My score dropped from 65 to 51. I've been seeing it go for a week. Then one day, it drops.

Jonha Revesencio
Jonha Revesencio

Hi Jon, I understand how you feel. I've never been interacting with a lot of people like I do now, and now I'm being penalized. Went to their new insights and boom! It's showing me I influenced my mom when she barely opened her account for the past few months. Accurate and improved - Seriously, Klout?

Timothy Whalin
Timothy Whalin

My score dropped over 20 points, amplification dropped over 60 points. They better fix this fast or else they will have an even bigger problem on their hands.

Jonha Revesencio
Jonha Revesencio

I've always doubted them, then they got me hooked with their Achievements, only to disappoint me again :( Looks like we're being penalized for engaging, eh?

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