We only love the game where we’re good at.
Just a little over a week ago when Klout has rolled out more Achievements. The changes has definitely got me become more active and interested in the influence scoring system. I started to give out more +K’s to people whom I think has influenced me in specific topics, mainly because my ability to give out +K’s has increased from 5 to 10. I think it was a good move to keep people stay, browse and spend more time on the site.
My Klout score has increased too, from 59 to 62 and the last time I checked it was 64.
Then they changed their scoring system. Now when I checked, my score dropped from 64 to 54. Good thing I was able to capture it. It might take years before I reach that score again. Or maybe I would never. It’s like giving a kid some more candy only to get the most of it back later on. The responses from many people were predictable. Series of complaints and bashing flooded on both on Twitter and Facebook. I remember the time when people keep complaining on the large number of spam accounts on Twitter yet complained so much when their followers count dropped.
Yet people hate the fact that Klout claims to be the “standard of influence” yet it took them so long to realize their scoring system is flawed. So, has Klout been fooling us by telling that they’re have the correct algorithm to measure influence only to be informed all of a sudden that things needed to be changed? Was it hype all along?
Joe Fernandez, the CEO and founder of Klout, promised that what we’re seeing right now is just the tip of the iceberg and that along with the drop in the scores is the availability of insights which will show much more detailed explanation of the new scoring distribution system.
So I went to the new and improved insights. Lo and behold! I influence people who barely use their social accounts. Like my mom, seriously? She barely opened her account and doesn’t even have Twitter!