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Current archive: November 2, 2011
Moleskine Contest: PR Disaster
Written on:November 2, 2011
11
Moleskine launched a competition that asked designers – its core customers – to come up with a new company logo that is estimated to require around 28,000 hours of work. 1 designer wins, 3,499 designers lose and Moleskine will only pay one winner with €5,000 ($7,000). Many designers were upset and even outraged by the said move. Hundreds of designers and fans expressed their disappointment over the said contest. Image:…
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