Social Media and Social Good

When we talk about the development of professionals, we refer to the on-going maintenance and enhancement of a personal skill set of experiences, knowledge and competencies. This is often undertaken on a formal basis within companies, under a development cycle of  plan, do, review (which ties in with the IIP accreditation that many organisations are seeking to implement nowadays). Certainly, for those who are serious about developing their careers and reaching the…

Mga Anak ni Inang Daigdig (MAID) or (Children of Mother Earth), an environmental performing arts group featuring young people and children from Smokey Mountain , will hold a special dance concert on April 22, 2012 at the AFP Theater. Dubbed “A Tale of Two Mountains,” the concert will feature dance rituals that echo the need to protect our environment. It will also premier a short film of the same title by Ferdinand…

Human Nature: Building Social Entrepreneurship in Filipinos Filipinos are naturally creative, hardworking and responsible but not everyone is given the opportunity to showcase their talents and abilities. While our country may be blessed and abundant with crop and raw materials, we still need people to create jobs and opportunities for our fellow Filipinos. So when I hear about Human Nature from my friend, Pauline Apilado, I was delighted to know…

KONY 2012, a documentary produced by non-profit Invisible Children, has all the necessary elements to become quickly viral as it has been receiving millions of views on YouTube and Vimeo. Almost everyone I know posted links on Facebook, Twitter and other social networking sites to show their support of the said cause. Even Rihanna has announced that she will be helping to “fight the cause” by supporting the organization and…

Social Media Plans: Failing to Plan is Planning to Fail When I started out as a social media strategist, I had to admit that social media strategies and plans don’t exist in my vocabulary. I love the idea of using social platforms to promote a product or business but I didn’t know plans were necessary. So each day I would schedule Twitter posts, comment and like on Facebook updates, post…