Social Media and Social Good

KONY 2012, a documentary produced by non-profit Invisible Children, has all the necessary elements to become quickly viral as it has been receiving millions of views on YouTube and Vimeo. Almost everyone I know posted links on Facebook, Twitter and other social networking sites to show their support of the said cause. Even Rihanna has announced that she will be helping to “fight the cause” by supporting the organization and…

Social Media Plans: Failing to Plan is Planning to Fail When I started out as a social media strategist, I had to admit that social media strategies and plans don’t exist in my vocabulary. I love the idea of using social platforms to promote a product or business but I didn’t know plans were necessary. So each day I would schedule Twitter posts, comment and like on Facebook updates, post…