KONY 2012, a documentary produced by non-profit Invisible Children, has all the necessary elements to become quickly viral as it has been receiving millions of views on YouTube and Vimeo.
Almost everyone I know posted links on Facebook, Twitter and other social networking sites to show their support of the said cause. Even Rihanna has announced that she will be helping to “fight the cause” by supporting the organization and helping them put together a new video.
The video awakens the feelings of the viewers by telling a story of several children being abused, starting out the video with a few stats on social networking and how it could empower us to do something, change something. Isn’t it fulfilling to feel that you’re able to do something just by clicking that Like, Share and Tweet button? Of course we all want to be part of something that will make history. And that is one of the several elements that made the video an instant hit.
You can evaluate Invisible Children’s 2011 budget and jusdge for yourself whether it’s a scam or not. $1,074,273 was allocated to travel and $1,724,993 was allocated to staff compensation.
You may also read posts from Mashable questioning whether it’s a scam or not and this post which has a quick rundown of the real digits. You may also read the Invisble Children’s response to the issue here.
You be the judge.