How Technology Has Empowered the Mass

If pen is mightier than the sword then the internet is a nuclear weapon. Words travels fast even in less than 140 characters.

Bloggers, especially those who have established loyal readership could publish their review of a place, a service and even talk about a person and influence the thoughts and even buying decisions of those who within their readership reach. Bloggers and online thought leaders help shape their readers opinions.

1. Bloggers influencing readers purchasing decisions. Fox News reported a study which shows that bloggers even have more influence than celebrities. Another study shows that blogs influence purchase than social networks.

2. Bloggers help raise awarenesss

a. Techcrunch revealing the true standing of Yahoo!
b. Bloggers reveal the lame tactics of an insurance company
c. Bloggers and Readers vs. Chapstick

The way people keep themselves updated with the latest events and happenings have evolved. The usual listening to the radio and reading in the newspapers have shifted to reading blogs, following favorite celebrities from social networking and sharing sites like Facebook and Twitter. People can now easily watch their favorite bands on YouTube and be able to provide feedback and as opposed to traditional media where the listeners are just the receivers.

The technology has opened the communication lines between its receivers and senders making it a two-way communication. May it serve as a reminder to corporations to make use of the shift of paradigm to make better efforts when connecting with the people to not just control the communication but make it a point to listen, engage and truly give voice to its followers, provide better service not just online but most importantly offline.

How has bloggers affect your purchasing decisions?