LinkedIn Updates: Targeted Status Updates and Follower Insights

Guess LinkedIn isn’t all too lame, after all. eConsultancy reported that: LinkedIn announced two new additions to its offering this morning: LinkedIn Targeted Status Updates product and a new follower insight page to help track not only who is following you but who and how your company messages are being shared.

The new Targeted Status Updates feature allows you to have more control whom you would broadcast  each message by filtering by industry, seniority, job function, company size, non-company employees, and geography.

The Follow Insights shows statistics, similar to Facebook‘s message insights, highlighting the number of followers in the targeted group and how many impression it received, as well as clicks, shares and the percentage of engagement.

What do you think of these recent updates from LinkedIn?