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LinkedIn Introduces Targeted Status Updates and Follower Insights

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Written on:June 20, 2012
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LinkedIn Updates: Targeted Status Updates and Follower Insights

Guess LinkedIn isn’t all too lame, after all. eConsultancy reported that: LinkedIn announced two new additions to its offering this morning: LinkedIn Targeted Status Updates product and a new follower insight page to help track not only who is following you but who and how your company messages are being shared.

 

The new Targeted Status Updates feature allows you to have more control whom you would broadcast  each message by filtering by industry, seniority, job function, company size, non-company employees, and geography.

The Follow Insights shows statistics, similar to Facebook‘s message insights, highlighting the number of followers in the targeted group and how many impression it received, as well as clicks, shares and the percentage of engagement.

What do you think of these recent updates from LinkedIn?

In category: Business and Finance, Social Media
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AdamBritten
AdamBritten

Good for them, but it seems like they are playing catch-up with these updates. Still, they were needed, so it's all good.

egSebastian
egSebastian like.author.displayName 1 Like

I don't want to sound too techno-challenged (though, I am when it comes to certain things) -- do you have an easy step-by-step instruction to help us explore this further on LI? 

egSebastian
egSebastian

Now... that's exactly what the doctor prescribed me :) These are some great, welcome, changes - thanks for sharing!

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