Social Media and Social Good

Belo Men Ad: 10% Lighter, 100% MORE Sosyal Belo Men, a line of skin whitening products for men, recently unveiled a series of advertisements, including one which has the caption “10% lighter. 100% more sosyal,” showing a young man throwing the keys to his car to a valet. Other executions are: “10% lighter. 100% approved,” with an elderly man showing off his future son-in-law to his golf buddies; and “10% lighter….

How to Handle Customer Frustrations (When You Are the Frustrated Customer)  People like to buy products and avail of services from brands that have developed trust in to. Therefore, some of the most tragic frustrations happens when the brand you have grown to love, learned to trust, admire and develop loyalty suddenly performs sub-par from your expectations. Today, the one of the nail persons in my favorite and the best…