Social Media and Social Good

The Illusion of Choice Avinash Kaushik shared this wonderful visualization which shows how amazing marketing can be. 10 companies in the US control almost 100% of the “choices” that we have when it comes to consumer products. We feel that we have a choice, but not really. In MBA school they teach us about two marketing strategies, “house of brands” or “branded house.” This is an excellent example how how…

Consumer Disservice: 89% of Dissatisfied Consumers Often Switch to Competitors Consumers are easily dissatisfied and frustrated. In an infographic by Drumbi, it shows that  60% of US comsumers don’t think companies have tried to improve their customer service, while 80% have abandoned a transaction thanks to poor service. Only 3 out 10 Complaints on Twitter Get Responded to In a whitepaper published by Cookerly, they reported a recent survey by TolunaQuick found…