Impact of Social Media on Travel and Hospitality Industry
Social media plays a vital role in businesses these days. More and more consumers are influenced by what their peers recommend online when compared to other forms of advertising. The travel and hospitality industry is no different.
In an infographic by the Four Pillars Hotel, it shows how travelers purchasing decisions are affected by what they see from their friends online. Below are just some of the most interesting takeaways:
29% of travellers have used mobile apps to find flight deals
92% of consumers say they trust earned media, such as word-of-mouth and recommendations from friends, family above all other forms of advertising
52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans
85% of leisure travellers use their smartphone while abroad
Has your travel and purchasing decisions recently been affected by what your peers recommend? In what ways?