Social Media and PR disasters happen from time to time. Brands, no matter how big or small, have to deal with it.It is therefore safe to establish a social media crisis plan in order to avoid or at least minimize the effects of it.
According to Jeremiah Owyang’s, Social Business Readiness Report (August 2011) 76% of social media crises could have been avoided or diminished if only companies made some internal investment in social media planning and preparedness. The following infographic from WordViewEditing sums up his points.
Some of the Biggest PR Disasters
There are lots of PR disasters. It happened with Moleskin, McDonald’s, BAYO, Belo and many other brands. The key to minimizing their effects or to avoid them is to establish a social media crisis plan with specific course of actions as soon as the crisis strikes.
Does your company have one in place? Feel free to share with us through the comments below!