The Importance of Social Data to Your Marketing Strategy [INFOGRAPHIC]

The Social Marketing Process 

Social media is here to stay. Guess we’re all aware of that. In fact, 97% of marketers surveyed by Wildfire believe that social media is an integral part of their business model and marketing strategy.

However, the thing is that most companies don’t realize is that they can tap into the vast amount of data contained in the online social footprints that consumers leave behind. Utilizing this data to maximize marketing output and increase ROI is called Social Data Strategy.

The following infographic from Lanoba explores the social media process and the importance of the consumer data – which could be available through social media.

Social Data to Marketing Strategy

How does your company bank on the existing consumer data made available by the social media?


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