Engagement Is A Real Metric
There had been debate whether social media and its results are measurable or not. Well, the following infographic from SocialBakers ends that debate. It shows that social engagement is actually a valid metric and that there’s really an ROI to Facebook, Twitter and many other social networking sites.
Well, in case you haven’t heard. The average engagement rates for posts made on social media sites range from just 0.01 to 1 percent. Yes, you’re not alone. Even big brands struggle with interaction and engagement. The infographic explores which brands have the highest engagement when compare to other similar brands and should give us an idea how they maintain or even increase the social engagement in their communities.
Image: [Marketing Pilgrim]