How Do Companies Measure the ROI of Social Media?
Companies struggle to determine how they should measure the ROI of social media. There are some who even say that you cannot measure it while others provide simple ways on how to really measure the ROI of social media.
Below are just some of the key metrics that some companies use in measuring the ROI of social media.
- Lead Generation
- Social Mention
- Website Traffic
- Followers / Fans
What metrics do you use to measure the ROI of social media? Feel free to share them with us through the comments below!