The ROI of Facebook and Twitter [INFOGRAPHIC]

How Do Companies Measure the ROI of Social Media?

Companies struggle to determine how they should measure the ROI of social media. There are some who even say that you cannot measure it while others provide simple ways on how to really measure the ROI of social media.

The following infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook.

Below are just some of the key metrics that some companies use in measuring the ROI of social media.

- Sales
- Lead Generation
- Social Mention
- Website Traffic
- Followers / Fans

What metrics do you use to measure the ROI of social media? Feel free to share them with us through the comments below!

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  1. [...] Companies struggle to determine how they should measure the ROI of social media. There are some who even say that you cannot measure it while others provide simple ways on how to really measure the ROI of social media. The following infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook. Below are just some of the key metrics that some companies use in measuring the ROI of social media. – Sales- Lead Generation- Social Mention- Website Traffic- Followers / Fans    [...]

  2. [...] Companies struggle to determine how they should measure the ROI of social media. There are some who even say that you cannot measure it while others provide simple ways on how to really measure the ROI of social media. The following infographic from InventHelp looks at how brands can measure the success of social media campaigns on Twitter and Facebook. Below are just some of the key metrics that some companies use in measuring the ROI of social media. – Sales- Lead Generation- Social Mention- Website Traffic- Followers / Fans  [...]

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