The Illusion of Choice
Avinash Kaushik shared this wonderful visualization which shows how amazing marketing can be. 10 companies in the US control almost 100% of the “choices” that we have when it comes to consumer products. We feel that we have a choice, but not really.
In MBA school they teach us about two marketing strategies, “house of brands” or “branded house.” This is an excellent example how how massively successful “house of brands” can become.
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