Branding is important for every business. A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this infographic created with Marketo.
Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product.
Color is the first thing a consumer will notice about your logo.
What do the brand colors mean?
Red – Red evokes a passionate and visceral response. Popular brands with red logos are Coca-cola, Shell, Xerox, Canon, Lego, Toyota, Oracle, TESCO.
Purple – Sophisticated yet mysterious. Popular brands with purple logos are FedEx and Yahoo!
Blue – Most popular choice for a brand color. Social networking giants are dominantly colored with blue like Twitter, Facebook and LinkedIn.
Green – Synonymous to calm, freshness and health. Popular brands with green logos are Starbucks and TicTac.
Yellow – Communicates hope and optimism. Popular brands with yellow logos are Ferrari, Cat, DHL and Good Year.
Brown – Speaks of earthly simplicity as well as strength and durability. Popular brands with brown logo is Louis Vuitton.
Black – Used by companies to boast classic sophistication. Popular brands that use the color black for their logos are Apple, IBM, Microsoft, L’Oreal, Zara.
When thinking about what color should you build your brand with, be sure to choose one that truly speaks about your company’s goal and brand’s purpose.