The Power of Facebook Advertising
Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.
But the question is, does it really make sense to advertise with Facebook?
The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures:
(click here for the bigger version)
Here are just some of the key take-aways:
- 955 Million Monthly Active Users
- 543 Million Active Users on Mobile
- 3.2 Billion Likes and Comments EVERY Day in the World
People’s buying decisions are greatly influenced by social media these days with 52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans.Therefore, it just makes sense to advertise in a place where your target market spends most of their time and engaging not only with close connections but even with brands that provide value to them.
Include Networking to Your Marketing Strategy
First, don’t confuse this post for another article on network marketing and some of the boring presentations on how it could turn you into a millionaire in a heartbeat. The post is about my thoughts on how networking and local events could help strengthen your brand and reach out to your targets in a much more casual and effective manner. Don’t get me wrong, networking events should be a great way to socialize with those of similar interests but hey, you’re going to these events and activities to get something out of it, right?
Below are just some of the many reasons why I think networking must be something you should add on your strategy.
1. Man is by nature a social animal
Yada yada. You’ve heard that quote from Aristotle several times in your life but it’s true. Unless you’re living in a cave, everybody wants to be connected and socialise with other people. Since we’re all natural social animals, it means we open ourselves into the idea of mingling with other people with similar interests and that we’re open to hear as to what they’ve got to say. With that in mind, you should be prepared to add value to the conversation taking place and if the opportunity presents itself [read: don't turn the networking event into an instant place for your sales pitch though], share about what your company does to those who might find value in what you do.
2. Networking helps make lasting friendships
It’s amazing how a simple event arranged by We Are Social Singapore called SataySocial has become a way for me to meet with fellow social media enthusiasts, practitioners and experts in the digital marketing here in Singapore. At first I was a bit hesitant into attending thinking it will be just another lousy event but it turned out I’ve met with some really helpful digital marketing folks who made my move from the Philippines to Singapore even more fun. Some of those I’ve met during the event became my friends. Never underestimate the power of old school networking.
3. Networking is not boring
Sure there may be some boring networking events that you’ve attended in the past but generally, networking is a light and casual way to meet new people similar to your industry and it’s a good opportunity to find potential clients, make friends and building lasting connections in a fun way.
Have you thought about adding the usual ‘networking’ as one of your strategies to position yourself as one of the go-to person for your industry? Have you thought of it as one powerful tool not only to find people of similar interest but also to build lasting relationships?
Humankind in general are visual creatures. Therefore, it makes sense that visual representations of data get more engagement than plain old text.
According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement!
Here are some highlighted stats from the infographic that make the case:
On Facebook, videos are shared 12X more than links and text posts combined.
On Facebook, photos are liked 2X more than text updates.
42% of all Tumblr posts are photos. On YouTube, 100 million users are taking a social action on videos every week. Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.
Photos: Essential to Storytelling
Time to draft your content strategy with lots of photos now!
World Famous Failures
We all try to avoid failure at all costs. However, just as constant as change is, failures have become part of our journey to growing too. In our lives, we all have different struggles and different strategies on how we tackle them. What matters the most is that we don’t rest in the idea of failure and that we need to keep a positive mindset that no matter how difficult the task at hand may be, there are plenty of ways on how to turn the challenges and failures of the past into success of the future.
Short Yet Powerful and Motivational Quotes
Start your day with some dose of inspirational quotes. Today, I learned that a study shows that forcing a smile genuinely decreases stress and eventually makes you happy. You don’t have to force a smile though as the following short yet inspiring quotes might just paint a smile on your face!
30 Life-Changing Quotes [INFOGRAPHIC]
[Image: Scientific American] [Infographic: Mamiverse]