The Power of Facebook Advertising
Every company, whether big or small, must have considered advertising with the biggest social networking platform today. Facebook had evolved from a social networking site into a profitable marketing platform. Hence, many business owners, marketers, advertisers and strategists must have considered placing ads on it.
But the question is, does it really make sense to advertise with Facebook?
The social networking giant released an infographic entitled “The Power of Facebook Ads” (thanks Meg Sloan for sharing this) which shows some interesting and mind-blowing statistics and figures:
Here are just some of the key take-aways:
- 955 Million Monthly Active Users
- 543 Million Active Users on Mobile
- 3.2 Billion Likes and Comments EVERY Day in the World
People’s buying decisions are greatly influenced by social media these days with 52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans.Therefore, it just makes sense to advertise in a place where your target market spends most of their time and engaging not only with close connections but even with brands that provide value to them.