Social Media and Social Good

How Brands Respond to Complaints on Facebook Facebook and other social networking sites have become a platform for consumers to reach out to brands that they like, and don’t like. Brands no longer have sole control as to how the conversation goes. The consumers now have the higher power on how brands are perceived online through forums, blogs and social networking sites. Below are some examples of how brands respond…

If You Speak a Language Other Than English, Please Comment with ‘Thank You’ Using Your Language Below “Thank you” is a powerful yet often neglected and not frequently used phrase in today’s fast-faced world. We tend to forget how such simple phrase could help other people feel appreciated or feel better. When I moved to Singapore, I tried so hard to learn various languages (since I am situated in the country of…

Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must remember before creating an ad. Key takeways: – It’s not the size, it’s how you make use of the space – Television (still) is the platform where people consumer media the most

Social Media: Important Element in the Business? A Survey of Companies in Asia Ogilvy Asia together with research firm IPSOS study surveyed 153 senior executives from 14 countries across the Asia Pacific region to understand whether the companies in Asia consider social media as essential part of their marketing plan. Key takeaways: – 43% of senior executives in Hongkong believe that social media is extremely important – 60% of companies…

Your First World Problems Aren’t Real Problems WaterIsLife, the organization behind a portable filtration device designed to instantly provide clean drinking water from any source, together with DDB NY, produced the First World Problems Anthem which aims to make people realize that the so-called “first world problems” aren’t real problems. Living in a country where people complain about the smallest things like long queue at the fast food (not even considering that many people…