In the Quarterly Digital Intelligence Briefing: Digital Trends for 2013 by eConsultancy, produced in partnership with Adobe, they have surveyed around 700 businesses to find out the most important trends in the next 12 months for the year 2013.
The infographic shows the top 5 priorities for marketers in 2013 are the following:
1. Content Marketing
2. Conversion Rate Optimisation
3. Social Media Engagement
4. Targeting and Personalization
5. Mobile Optimization
2013 is the Year of Mobile
There’s a significant emphasis and demand for content (creation, optimization and marketing) for the year 2013 and just as mentioned in the 4 Best Practices for Digital Marketers in 2013 by Jonathan Gardner, it will be The Year of Mobile as 56% of marketers said they need to understand how mobile users research and purchase products.
There had been increasing trend in consumers spending more time with mobile. Convenience and mobile ads both contribute to the main top drivers of the mobile phone shopping activities of consumers, according to a study by the “The IAB Mobile Phone Shopping Diaries” which offers a snapshot of how mobile users employ their devices during the shopping process:
Finding product information (28%)
Finding store locations (18%)
Comparing prices (12%)
Purchasing digital content, such as apps (9%)
Purchasing other items, such as physical items and tickets (5%)
With the top 5 priorities for marketers for the year 2013, which among them would you organization be likely to focus on?