Why Content Market Beats Out Traditional Advertising
For someone who has both background in inbound and outbound marketing, ideally it’s much more convenient for both marketers and consumers to have the inbound marketing strategies implemented as it’s cheaper, less intrusive and in most cases, more relevant.
Marketo has released an infographic that compares content marketing to that of traditional advertising.
To implement a Social Media strategy, the types of tactics being used by businesses include:
Social Media (79%)
Article Posting (78%)
In-person Events (62%)
Case Studies (55%)
White Papers (43%)
(see the rest below – click to enlarge)