The Escherian Stairwell Illusion and Advertising

Optical Illusions Are Pretty Much Like Advertising

Have you heard of the Escherian stairwell that loops back into itself at the Rochester Institute of Technology?

Could it be possible for staircase to violate the laws of physics and basic logic by looping back into itself?

Published on their school’s online publication, it is one of the questions Michael Lacanilao, a film and animation graduate student at RIT, examines in his video series and Imagine RIT exhibit The Escherian Stairwell.

You may even find some sketches which may help to prove that the existence of such structure is possible.

Stairs Illusion Rochester Institute of TechnologyProof that the Escherian Stairwell Could Exist? 


Stairs and Sky Illusion


Another Example of Visual Illusion of Stair and Sky (Source)

Not until you read this and this.

Felt like all your hopes for science all tumbling down? Felt betrayed?

Well, illusions come in many forms.

From the creative illusions created with money and other illusions to make money. You may find several other examples of clever and creative advertising samples here, here and here.

Advertising: The Process of Making People Believe the Unbelievable

However, being creative and clever is different from coning people. There had been several products sold in the market that try to sell products and services that promise far reaching returns and improvement in problems that do not exist in the first place.

That’s why commercial like that of Revolution by Dove provides a refreshing approach. It tells the real story behind the distorted stories we see on TV commercials these days.


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