Strategies On How to Acquire Customers and Advocates For Your Company
Customer acquisition (also known as distribution) is the number one challenge facing consumer web properties especially startup companies. Most founders focus heavily trying to come up with an idea and perfect the product but spend less time in perfecting the pitch that will help them sell and get their customers to spread the word about the product. Without a solid plan on how to market and distribute your product or service, your startup is most definite never going to take off.
The following infographic from Onboardly provides the step by step guideline on how to acquire customers using integrated strategies such consisted of content marketing, PR, social media and all sort of paid and earned media. The key to establishing the right mix of strategies is to not just point and shoot but to actually get to know your target audience, their browsing habits and behavior, which influencers do they spend time reading and listening to and from your research, craft strategies that allow collaboration and not just push promotions or content to the mass.
Check out my post on 4 startup-friendly outreach services that will help with your influencer marketing.
It’s important to scale your efforts to a selected audience that are likely to be receptive and embrace your message than blindly targeting and see if anyone from the group will respond. It is worth investing more time trying to get to know your audience and build personalized relationships and customized experience to a selected audience and group of people than trying to build a relationship with a mass that will not find value to your message.
Once the relationship is established, it’s important to continue improve your product based on your core target’s feedback and keep the communication lines open. It is through your community that you can get relevant opinion and ideas on how to make better business decisions. Getting customers is just the first step, keeping them happy and allowing them to contribute in the growth of the business by making them part of the decision making allow them to become your loyal customers and eventually advocates.