Eduardo Mapa: The Future Belongs to Those Who Dare to Be First

Eduardo Mapa CEO of Havas Media ChinaI’ve caught up with Eduardo Mapa, the Chief Executive Officer, Havas Digital of Havas Media China.

He’s the man who started his career as a sales and marketing person and eventually becoming one of the pioneering and most respected advertising professionals in the Philippines and the whole Asia Pacific. Having worked in one of the most challenging industries, here’s some golden nuggets from the interview.

Can you tell us a bit about how you started your career? What are some of your best moments in your professional life?


Crystal Lee: Aspire to Outdo Yourself

CrystalLeeHaving identified the things she’s passionate about early on, Crystal Lee shares the importance of doing what you love and loving what you do.

Her positive mindset and can-do attitude has allowed her to work with multinational brands and companies such as Est̩e Lauder, Yahoo! and now as the country manager for Viber РPhilippines.



Selene Chin: Ground Yourself With the Right Skills

SeleneChinOne of the main things that hiring managers would ask candidates during a job interview is whether the applicants consider themselves team players or leaders.

Selene Chin, Managing Director of Dog Digital Asia, recommends that those of you who are just starting your career to ground yourself with the right skills, avoid having a fixed mindset as an individual and as a team player, and focus on giving your best, as you represent the work of your whole team.

She also shares how having an open mind and focusing on giving her best has allowed her to adapt to the ever-changing world of marketing, and how it has become an essential part of her professional growth.