Facebook: Most Prefered Social Login and Sharing Platform for Q1 2014

Global Trends for Social Login and Sharing 2014

Global Social Login and Sharing Trends Q1 2014

In the most recent Global Social Login and Sharing Trends for the Q1 report by LoginRadius which data is based from the platform of 100,000+ websites and millions of its users, social media users most preferred login and sharing platform is Facebook.

The report shows that 49% users prefer logging in with Facebook on a websites, while Google+ is preferred by 28%, Twitter by 8% and Yahoo! by 4%.

Below are some of the highlights from the said report:

- Vkontakte (the second largest social network service in Europe after Facebook) users returns 18 times a year while Twitter users 10 times, and Google+ users 9 times.  

- Facebook is chosen by 57% websites as one of the social login provider, followed by Google and Twitter each 33%

- Facebook has 53% of sharing activities. Google & Twitter battle for 2nd with 11% & 10%. Email is in 4th with 6%.

- Logging in with social accounts is getting popular on mobile devices but 84% adoption is driven by PC & Mac.

 - Users under the age of 35 are 2 times more likely to use social login than older users.

 - Male users are 12% more likely to use social accounts for logging in to a website, than females

  Facebook is the Most Preferred Content Sharing Platform by 53% Users, Twitter Second

Most Preferred Social Sites When Sharing55% of Social Media Users Prefer to Login to Authorize Facebook for their Social Logins

Facebook Most Used Social Login

While Most Users Prefer Facebook as Social Login, There Had Been Increasing Preference for Google+ Social Login Trends Facebook Twitter Yahoo

84% of Users Still Access and Login to their Social Accounts through DesktopDesktop vs Mobile Social Login Preference

Male Users and Older Users Tends to Return to Sites More Than Female Demographics Social Logins 2014

Social Sharing Comparison for Women and Men

The global trend shows that there’s been an increasing social login activities not only on desktop but also on mobile. It means that whether the users are simply browsing their favorite publications, researching or about to purchase online, they prefer to use the Facebook authentication when signing up or logging in to the site. 

It also interesting to note that while most men are wary of the web security, they’re still likely to use the social logins when compared to women and even seen to have repeat visits. The trend shows that consumers are more confident in integrating their social activities to their various other online transactions. It becomes a great opportunity for marketers to really understand the online behaviors of their target market and be able to provide more relevant content and more meaningful experiences. 

Google Analytics Platform Principles Certificate

Certified Google Analytics Expert in Asia Singapore Philippines

Certified Google Analytics Platform Principles Professional

In the industry of marketing, it’s very important for every marketer to be data driven and make intelligent decisions from those data.

Google Analytics Platform Principles provides a self-paced learning into the details of how the platform collects, transforms and organizes the data you see in Analytics.

The understanding how these processes work is the first step to refining campaign implementation and success definition.

The course covers the following:

- The Four Components of the Analytics platform: collection, processing, configuration and reporting
- how Analytics collects the data you need across different devices
- how your data is transformed before you see it in your reports
- key concepts for customizing your Analytics data in useful ways

The course has allowed me to learn more about the platform fundamental components, data model, data collection (web and mobile), Measurement Protocol data collection, processing and configuration and reporting with dimensions and metrics and report sampling.

Your Ultimate Guide to Blogger Outreach – How to Get Influencers Write About Your Company

Guide to Bloggers and Influencers Outreach

What is Blogger Outreach?

Blogger outreach is being able to match great stories and content with the right influencer who has the reach to your targetted audience. Building relationships with influencers and bloggers do not happen overnight. Hence, I’ve put together a list of some of the practical guidelines and sample pitches that can help you get started with your blogger outreach.

Why Reach out to Bloggers?

In the SlideShare presentation from BlogHer shows some of the key insights on how much consumers trust blogger reviews more than any other media.

  • 81% of the online U.S. population trusts the information and advice they get from bloggers.
  • 61% of the U.S. online population has made a purchase based on a recommendation from bloggers.
  • 41% of the U.S. online population says that blogs are better than Facebook to find out about new products.

Step by Step Guide on How to do Blogger Outreach

Needless to say, bloggers and social media play a big role in influencing the purchase decisions. Below are some of the links to articles that will help you have an overview of how blogger outreach works, what are some of the recommended tools and best practices.

1. Blogger Outreach: A Killer Guide – what is blogger outreach and recommended tools

Ian Cleary provided an extensive overview as to how blogger outreach works and provided a list of recommended tools with screenshots on how they work.

2. 5 Steps To An Influencer Strategy - helpful reminders on how to develop relationship and not just for outreach

Danyl Bosomworth shares some helpful principles that most marketers and notorious SEO practitioners who give outreach a bad name. In the article, it was emphasized to develop relationships and trust with the influencers.

2. 15 Top Tools for Intelligent Blogger Outreach – 15 highly useful tools

Adam Connell shared a bunch of useful tools such as SEO Moz Toolbar – MozBar, Buzz Stream Free Tools, Gmail Canned Responses, SEO Gadget bulk analysis tool, FollowUp.CC and many others.

3. 4 Services That Will Make Pitching and Get Coverage For Your Startup Easy - easy tools for prospecting

Previously shared 4 services that are not only for contacting bloggers but also for prospecting and social media outreach.

4. Outreach Letters for Link Building [Real Examples]  - extensive list of sample templates

Those are just some of the truly helpful guide and articles I’ve seen that will help one get started and improve with their outreach.

Feel free some of your favorites in the comments below too!

Photo (via Business2Community)

6 Charts That Will Explain Why Facebook Bought WhatsApp for 19 Billion

Why Facebook Bought WhatsApp for 19 Billion Charts

6 Main Reasons Why Facebook Is Buying WhatsApp Messenger for 19 Billion

Facebook stunned the world when it broke the news of acquiring the social messaging app, WhatsApp for $19 billion in cash and stocks.

Below are 6 charts that will justify as to why it makes sense and giving us a clue as to where Facebook’s next billion users will come from.

1. Over 450 Million Active Monthly Users, 1 Million Daily Sign Ups, 100 Million Video Messages Are Being Sent Per Day

WhatsApp Valuation 2014

2. WhatsApp Is  The Main Key Player in Top Social Messaging Apps Globally (Source: WSJ)Top Key Players in Social Messaging

3. Map of Downloads In All Main Countries: WhatsApp is Facebook’s Main Competitor (Source: Distimo)
WhatsApp Messenger and Facebook Messenger Per Country

4. WhatsApp Is Growing Faster than Facebook Did When Facebook Was the Same Age WhatsApp User Growth 4 Years

5. User Count Doubled in Less Than One Year (Source: Statistica)

WhatsApp Daily Messages and User

6. WhatsApp Has the Most Number of Active Users Globally (Source: QZ)

Leading Social Messaging Apps

Do you think $42 per user was a good deal for Facebook? Share with us in the comments below!

(Header Image via TechCrunch Japan)

HootSuite Ambassador for Asia – Philippines

How to Apply to Become HootSuite Ambassador in Asia

 HootSuite Ambassador – Philippines

Hoot! Exciting news! Today I became one of the Ambassadors for HootSuite in Asia (particularly for Philippines).

I love being an ambassador for products that I really enjoy using (having been an ambassador for Yahoo! Mail and Socialbakers)

How to Apply to Become a HootSuite AmbassadorYou might be wondering what does an ambassador do and what are the benefits.

Below is an outline from Stephanie Wiriahardja (HootSuite’s Global Ambassador Lead), post on what an ambassador does and how you can apply to become one too!

What is the HootSuite Ambassador Program?

The Ambassador Program is a great way to showcase your expertise in both social media and HootSuite. It’s a volunteer role with a minimum commitment of 3 months, best suited for passionate HootSuite users interested in sharing the benefits of HootSuite’s social relationship platform and providing insightful feedback to help improve our products.

As an Ambassador, you will not only have the opportunity to connect with other like minded industry leaders, but you will also be empowered to:

  • Advocate HootSuite’s products and services
  • Share content to your existing networks
  • Provide regional insight and product feedback
  • Create a stronger regional presence for HootSuite both online and offline

What are the Perks?

How to Apply to HootSuite Ambassador ProgramPhoto Credit: HootSuite

  • Education: Access to HootSuite University and a discount towards the Newhouse Advanced Social Media Strategy Certificate.
  • Online Recognition: Gain credibility by adding the position to your work history and by being featured on HootSuite’s social media channels.
  • Exclusivity: Receive special HootSuite swag and have the chance to impact new product developments by sharing your feedback.

Click here to APPLY to become a HootSuite Ambassador for your country.

Looking forward to connecting with other HootSuite Ambassadors!