Social Media and Social Good

71% of Marketing Budget Goes to Digital Marketing The Marketing Budgets 2013 report by Econsultancy and Responsys based on a survey of 800 marketers, the results reflect a more stable economic environment, as marketers across all industries are looking to increase their budgets to create customer-centric, relationship-led campaigns. It shows that companies are planning to increase their marketing budget with focus in digital marketing and targeting the mobile applications as a…

Digital and Social Marketing – Trends, Thought Leaders, Key Reports, Events and Resources Having worked in digital marketing and social media campaigns in the Asia Pacific (strategies for Philippines, Singapore, Malaysia and Indonesia), I’ve started sharing some of my favourite resources, campaigns, strategies, reports, key insights, seminars and events. I’ve been interested in myriad of things such as infographics, reports, trends, seminars, events and other resources that continually enable me…

Social Media and e-Commerce: Do People Turn to Social Media Before Buying? When you’re looking to purchase a new gadget, new home, new car or even new books, where do you usually turn to for advice or reviews? Gone are the days when you turn to paper directories to search for the nearest gadget shops because almost everything is right at your fingertips these days. A couple of times have…

Who are the top advertising agencies in Asia Pacific (particularly Singapore)? The answer could vary depending on who you’re going to ask and depends whether you’re looking at the company size, revenue growth, creativity, string of satisfied clients, etc. Campaign Asia has shared an Agency Family Tree which entails which agency belongs to which group and how much revenue each group generates. Also, here are 5 trivia about advertising agencies…

Trivia About Top Agencies and Brands in Asia 1. Dentsu Group has the highest revenue of $3,758M in 2011 (Source: Agency Family Tree) 2. Dentsu Inc Tokyo is the most awarded agency in 2010 (Source: Top 10 Most Awarded Agencies, The Hottest 181 Agencies in Asia) 3. Nokia may be undergoing one of the most troubled periods in its history, but digital marketing still appears to be one of its top…