Social Media and Social Good

 Digital Ad Spending in APAC Region to Increase by 2016 Asia Pacific ad expenditure has already reached $23.3 billion last year according to eMarketer’s forecast for digital ad spending. Emerging markets led by Indonesia, China and India are expected to propel the ad spending in the region by $2 billion, surpassing the Western Europe.   Indonesia, with its rising internet penetration and population as well as ad spending continues to…

Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must remember before creating an ad. Key takeways: – It’s not the size, it’s how you make use of the space – Television (still) is the platform where people consumer media the most

Ideas. Presentations. Inspirations. Motivations. Actions Singapore may be small in area but people living in it are empowered with big ideas and are not afraid to take the little steps toward their goals. Working for the advertising agency, I’ve been blessed to meet some really inspiring people through networking events and gatherings – one of which is Pecha Kucha. Pecha Kucha (Singapore chapter) is an event made entirely up of…

Digital and Social Media Marketing in the Philippines With more and more corporations jumping into the social media, wouldn’t it be interesting to take a look at what’s considered to be the Social Media Capital of the world – the Philippines. In survey by GlobalWebIndex in 2011, they found out that The Philippines leads the world in social media usage. Below is the Social Networking Usage in the Philippines for…

The Illusion of Choice Avinash Kaushik shared this wonderful visualization which shows how amazing marketing can be. 10 companies in the US control almost 100% of the “choices” that we have when it comes to consumer products. We feel that we have a choice, but not really. In MBA school they teach us about two marketing strategies, “house of brands” or “branded house.” This is an excellent example how how…