How Does Social Media Affect Purchase Decisions?
Social Media and e-Commerce: Do People Turn to Social Media Before Buying? When you’re looking to purchase a new gadget, new home, new car or even new books, where do you usually turn to for advice or reviews? Gone are the days when you turn to paper directories to search for the nearest gadget shops because almost everything is right at your fingertips these days. A couple of times have…
Read more...Review of Top Agencies in Asia: Ogilvy, Leo Burnett, Edelman [INFOGRAPHIC]
Who are the top advertising agencies in Asia Pacific (particularly Singapore)? The answer could vary depending on who you’re going to ask and depends whether you’re looking at the company size, revenue growth, creativity, string of satisfied clients, etc. Campaign Asia has shared an Agency Family Tree which entails which agency belongs to which group and how much revenue each group generates. Also, here are 5 trivia about advertising agencies…
Read more...3 Ways on How NOT to Lose Your Voice in Digital Space
How to Not SUCK as a Brand in Social Media Brands strive to become relevant as more and more brands are trying to connect with their fans and target audience through various social networking sites. In order to keep your brand relevant to those you want to reach out to, you may want to stop shouting and start listening. 1. Listen In order to add value to the conversation,…
Read more...5 Trivia About Advertising Agencies in Asia
Trivia About Top Agencies and Brands in Asia 1. Dentsu Group has the highest revenue of $3,758M in 2011 (Source: Agency Family Tree) 2. Dentsu Inc Tokyo is the most awarded agency in 2010 (Source: Top 10 Most Awarded Agencies, The Hottest 181 Agencies in Asia) 3. Nokia may be undergoing one of the most troubled periods in its history, but digital marketing still appears to be one of its top…
Read more...69 Marketing Nuggets from Friends with Benefits
We all know Friends with Benefits, the movie starring real-life sweethearts Justin Timberlake and Mila Kunis but if you look closely, it’s more than just a romantic comedy film. We could actually dig a few marketing gold nuggets from it. First things first, I lied about the number though. There aren’t really 69 gold nuggets in here, maybe just about half of them. Without further ado, below are just some of the…
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