Mean Stinks: Secret’s Photo-Sharing Mobile Campaign Against Bullying

Mean Stinks Secret Anti Bullying Campaign

Secret Campaign Against Bullying: Mean Stinks

I have a confession. I was a victim of bullying when I was in grade school. There were times when I would think about not going to school because I knew that the moment I would step into our classroom, I would be made fun of. It was one of the darkest moments of my life.

Secret Campaign Against Bullying

However, one day I realized that I had the power to stop it.

Someone had to stand up against them, or they’ll keep bullying other kids. It wasn’t easy but with the thought in mind that all of God’s children are equal, I decided to first defeat the beast in me. I forgave those kids and made them feel that despite what they did, I still love them.

Then came high school, that’s when I truly stopped the bullying. I stood up and tried to become good in school so that all those who belittled me will eventually look up to me.

Somehow I think it worked. My teachers started to notice the areas where I excel in and gradually I became more active in my school activities. I realized that the only way to stand up and fight the bullies is to make them feel that they don’t have power over you. The more they see you cry, the more they give you reasons to.

That’s why I’m so happy to see an initiative from Secret called “Mean Stinks”. It contains tips and inspiration for girls to #gangupforgood and fight teenage bullying.

Secretly has also recently launched a new mobile campaign using Snap’s mobile app that encourages teenagers to customize photos and spread an anti-bullying message to their friends and family.

Secret is partnering with Condé Nast’s Teen Vogue on the initiative. According to Vivian Rosenthal, CEO/founder of Snaps, “Secret and Teen Vogue’s demographic largely consists of teens, an age group that has a strong presence with mobile engagement on all major social platforms including Facebook, Instagram and Tumblr.”

The campaign, which is part of the wider “Mean Stinks”, requires teenagers to download the Snaps App, where they are prompted with a call to action promoting the campaign.

Pictures are then shared on the Snaps app under the brand’s page and can also be sent to friends and family via Facebook, Instagram, Twitter, Tumblr and email.

The Escherian Stairwell Illusion and Advertising

Stairs Illusion Rochester Institute of Technology

Optical Illusions Are Pretty Much Like Advertising

Have you heard of the Escherian stairwell that loops back into itself at the Rochester Institute of Technology?

Could it be possible for staircase to violate the laws of physics and basic logic by looping back into itself?

Published on their school’s online publication, it is one of the questions Michael Lacanilao, a film and animation graduate student at RIT, examines in his video series and Imagine RIT exhibit The Escherian Stairwell.

You may even find some sketches which may help to prove that the existence of such structure is possible.

Stairs Illusion Rochester Institute of TechnologyProof that the Escherian Stairwell Could Exist? 


Stairs and Sky Illusion


Another Example of Visual Illusion of Stair and Sky (Source)

Not until you read this and this.

Felt like all your hopes for science all tumbling down? Felt betrayed?

Well, illusions come in many forms.

From the creative illusions created with money and other illusions to make money. You may find several other examples of clever and creative advertising samples here, here and here.

Advertising: The Process of Making People Believe the Unbelievable

However, being creative and clever is different from coning people. There had been several products sold in the market that try to sell products and services that promise far reaching returns and improvement in problems that do not exist in the first place.

That’s why commercial like that of Revolution by Dove provides a refreshing approach. It tells the real story behind the distorted stories we see on TV commercials these days.


Thank You Project

How to Say Thank You in Mandarin and Other Language

If You Speak a Language Other Than English, Please Comment with ‘Thank You’ Using Your Language Below

“Thank you” is a powerful yet often neglected and not frequently used phrase in today’s fast-faced world. We tend to forget how such simple phrase could help other people feel appreciated or feel better.

When I moved to Singapore, I tried so hard to learn various languages (since I am situated in the country of melting pot of cultures). I tried to learn Malay, Tamil, Mandarin and Bahasa (Indonesia) and excited to learn many others. I have learned the importance of learning a word or two about other languages.

One night while having my late dinner at a restaurant, I’ve noticed that the lady who serves the food was quite in a bad mood. She was cleaning the table next to me and immediately moved to my direction to clean it as well. She was swift in collecting the used plates. Briefly glancing to me, she spoke to me in Mandarin. I was guessing she’s asking if I’m done, I told her in English that I was.

Then, told her Xiexie (Mandarin for ‘Thank You’).

How to Say Thank You in Mandarin and Other Language

Such a simple word. Yet, I noticed how mood her has changed. She immediately smiled to me and continued collecting the plates in a much more calm manner.

There are several other experiences where I’ve seen people’s mood change just because I speak their language. I may not be an expert in many languages but I think what’s important is to utter a simple gesture of gratitude and appreciation in other people’s own language.

If you happen to speak languages other than English, please help me out on my “Thank You” Project.

Please comment with “Thank you” using your own language in the comments section below. That way, when I speak to someone with other language, I could show them my appreciation – in their own language.

Thank you in advance!

Creative Corner: SANGLApis and ECOKwento

Creative Ideas Advertising

There are times when you have ideas and you don’t know where to put them so this is why Creative Corner was created because I believe that “If you can’t find it, create it”.

The following ideas may be well suited for local advertising in the Philippines because some words are in Tagalog.

So, without further ado, below are just some ideas where I try to play with words.

1. SANGLApis

A campaign which pawnshops could allows its customers to help kids get pen for every transaction with them. It’s mixing advocacy with marketing. You let your customers help you help kids to get pen (and maybe if you’re a little too generous, donate paper and bags too). You empower your consumers to help and inspire them to help with you with every sangla.

Tag line: Kada sangla = isang lapis = SANGLApis

2. ECOKwento

Everyone has an eco-friendly story. An eco-friendly community where enthusiasts, thought movers and anyone passionate with environment issues could meet together, share stories and constantly inspire each other.

Tag line: “Meron akong ECO-kwento” (I have an eco story)

Those are just some of my ideas for now. I swear I have another one but I forgot it the moment I started typing the other two. Guess we’ll have it on the next edition of Creative Corner so stay tuned!

Image: [Digitigm]