Secret Campaign Against Bullying: Mean Stinks
I have a confession. I was a victim of bullying when I was in grade school. There were times when I would think about not going to school because I knew that the moment I would step into our classroom, I would be made fun of. It was one of the darkest moments of my life.
However, one day I realized that I had the power to stop it.
Someone had to stand up against them, or they’ll keep bullying other kids. It wasn’t easy but with the thought in mind that all of God’s children are equal, I decided to first defeat the beast in me. I forgave those kids and made them feel that despite what they did, I still love them.
Then came high school, that’s when I truly stopped the bullying. I stood up and tried to become good in school so that all those who belittled me will eventually look up to me.
Somehow I think it worked. My teachers started to notice the areas where I excel in and gradually I became more active in my school activities. I realized that the only way to stand up and fight the bullies is to make them feel that they don’t have power over you. The more they see you cry, the more they give you reasons to.
That’s why I’m so happy to see an initiative from Secret called “Mean Stinks”. It contains tips and inspiration for girls to #gangupforgood and fight teenage bullying.
Secretly has also recently launched a new mobile campaign using Snap’s mobile app that encourages teenagers to customize photos and spread an anti-bullying message to their friends and family.
Secret is partnering with Condé Nast’s Teen Vogue on the initiative. According to Vivian Rosenthal, CEO/founder of Snaps, “Secret and Teen Vogue’s demographic largely consists of teens, an age group that has a strong presence with mobile engagement on all major social platforms including Facebook, Instagram and Tumblr.”
The campaign, which is part of the wider “Mean Stinks”, requires teenagers to download the Snaps App, where they are prompted with a call to action promoting the campaign.
Pictures are then shared on the Snaps app under the brand’s page and can also be sent to friends and family via Facebook, Instagram, Twitter, Tumblr and email.