10 Reasons Why Business Should Use Social Media
Although social media is a relatively new entrant to the world of online marketing, it is quickly becoming the single most important digital outlet for the business world. The likes of Facebook, Twitter and LinkedIn are now invaluable tools in the search for new business in the 21st century, and here is why.
1. The Use of Social Media is still on the Increase
The collective time spent on social media sites continues to increase. According to a recent report by ComScore, time spent on social media apps and websites accounts for around 18% of the total time spent online, and that figure is expected to rise over the course of the decade. This phenomenon simply can’t be ignored.
2. A Great Way to Connect with Potential New Customers
With increasing competition in most sectors and a finite amount of business to be won, winning the affections and loyalty of new customers is critical to the success of any commercial entity. With around a billion people connected by social media, this is the perfect place to concentrate your company’s marketing efforts.
3. Effective in Developing Relationships with Existing Customers
The temptation for many businesses is to take existing customers for granted as they search for new business. Facebook and Twitter are a great way of listening to the concerns of your existing customers, maintaining dialogue and communicating new services and products.
4. A Great Opportunity to Influence Search Engine Results Pages
Having a healthy following and presence on the main social media outlets will improve search engine ranking results considerably, but it will also encourage other people to share links to notable pages and features on your site. Over time, regular use of social media could improve your Page Rank considerably.
5. An Effective Outlet for Customer Service Operations
The majority of unhappy customers will not take the time to complain directly to the companies involved; instead, they will make it their business to tell everyone who will listen about their poor experience. By monitoring social media sites for views and opinions about your company, you can be proactive in addressing the issues and turning negative issues into satisfied customers.
6. Social Media is quickly becoming the New Way to Search the Internet
Twitter in particular is fast becoming a viable alternative to the likes of Google and Bing, as it combines the opinions of friends with pertinent information. Having a strong presence on Twitter and Facebook will mean people are directed to your services when they are searching for relevant information.
7. A Great Way to Target Marketing Campaigns to Specific Demographics
It wasn’t that long ago that the targeting of specific customer groups entailed detailed market research and the purchase of expensive databases. However, you can now reach out to very specific consumer groups through Facebook without significant expense. This means you target only those people who are likely to be interested in your company’s goods and services.
8. A Cost-Effective Approach to Marketing
With access to millions of potential customers, social media provides a cheap – and in many cases free – way of advertising your products and services to the very people who will buy them. An online branding agency can help you to tailor your message message accordingly, so what you are saying resonates with the target market.
9. A New Way of Doing Business
The current model of free access is not likely to change, but most social media sites are expected to increase the commercial viability of their operations over the next few years. It is anticipated that consumers of the future will perform several financial transactions and purchases on sites such as Twitter and Facebook, so it makes sense to develop brand awareness on social media right now.
10. Social Media is Quickly Becoming the Norm
Social media is no longer a niche product that allows friends to stay in touch; it is becoming a forum comparable to television, radio and the printed press. This phenomenon is set to continue for many years, and ignoring it could lead to devastating consequences for your business.
Marketing your business online should involve a carefully planned strategy of SEO, design, content marketing, social media and research. Enlisting the help of an experienced digital agency will help you to harness the growing power of the online world – maximising your company’s chances of long-term prosperity.