Social Media and Social Good

Why Content Market Beats Out Traditional Advertising For someone who has both background in inbound and outbound marketing, ideally it’s much more convenient for both marketers and consumers to have the inbound marketing strategies implemented as it’s cheaper, less intrusive and in most cases, more relevant. Marketo has released an infographic that compares content marketing to that of traditional advertising. To implement a Social Media strategy, the types of tactics…

Social Media and e-Commerce: Do People Turn to Social Media Before Buying? When you’re looking to purchase a new gadget, new home, new car or even new books, where do you usually turn to for advice or reviews? Gone are the days when you turn to paper directories to search for the nearest gadget shops because almost everything is right at your fingertips these days. A couple of times have…

Who are the top advertising agencies in Asia Pacific (particularly Singapore)? The answer could vary depending on who you’re going to ask and depends whether you’re looking at the company size, revenue growth, creativity, string of satisfied clients, etc. Campaign Asia has shared an Agency Family Tree which entails which agency belongs to which group and how much revenue each group generates. Also, here are 5 trivia about advertising agencies…

In the Quarterly Digital Intelligence Briefing: Digital Trends for 2013 by eConsultancy, produced in partnership with Adobe, they have surveyed around 700 businesses to find out the most important trends in the next 12 months for the year 2013. The infographic shows the top 5 priorities for marketers in 2013 are the following: 1. Content Marketing 2. Conversion Rate Optimisation 3. Social Media Engagement 4. Targeting and Personalization 5. Mobile…

According to The Dachis Group, these 20 brands are doing their social media branding right. Companies in the top 20 are Viacom, Walt Disney, News Corporation, Zynga, NBC Universal, Google, Nike, Time Warner, Unilever PLC, NBA, Microsoft, Coca Cola, Procter & Gamble, KRAFT Foods, WWE, Nestle, Discovery Communications, L’Oreal, Samsung Electronics, Electronic Arts.