Google Analytics Platform Principles Certificate

Certified Google Analytics Expert in Asia Singapore Philippines

Certified Google Analytics Platform Principles Professional

In the industry of marketing, it’s very important for every marketer to be data driven and make intelligent decisions from those data.

Google Analytics Platform Principles provides a self-paced learning into the details of how the platform collects, transforms and organizes the data you see in Analytics.

The understanding how these processes work is the first step to refining campaign implementation and success definition.

The course covers the following:

- The Four Components of the Analytics platform: collection, processing, configuration and reporting
- how Analytics collects the data you need across different devices
- how your data is transformed before you see it in your reports
- key concepts for customizing your Analytics data in useful ways

The course has allowed me to learn more about the platform fundamental components, data model, data collection (web and mobile), Measurement Protocol data collection, processing and configuration and reporting with dimensions and metrics and report sampling.

HootSuite Ambassador for Asia – Philippines

How to Apply to Become HootSuite Ambassador in Asia

 HootSuite Ambassador – Philippines

Hoot! Exciting news! Today I became one of the Ambassadors for HootSuite in Asia (particularly for Philippines).

I love being an ambassador for products that I really enjoy using (having been an ambassador for Yahoo! Mail and Socialbakers)

How to Apply to Become a HootSuite AmbassadorYou might be wondering what does an ambassador do and what are the benefits.

Below is an outline from Stephanie Wiriahardja (HootSuite’s Global Ambassador Lead), post on what an ambassador does and how you can apply to become one too!

What is the HootSuite Ambassador Program?

The Ambassador Program is a great way to showcase your expertise in both social media and HootSuite. It’s a volunteer role with a minimum commitment of 3 months, best suited for passionate HootSuite users interested in sharing the benefits of HootSuite’s social relationship platform and providing insightful feedback to help improve our products.

As an Ambassador, you will not only have the opportunity to connect with other like minded industry leaders, but you will also be empowered to:

  • Advocate HootSuite’s products and services
  • Share content to your existing networks
  • Provide regional insight and product feedback
  • Create a stronger regional presence for HootSuite both online and offline

What are the Perks?

How to Apply to HootSuite Ambassador ProgramPhoto Credit: HootSuite

  • Education: Access to HootSuite University and a discount towards the Newhouse Advanced Social Media Strategy Certificate.
  • Online Recognition: Gain credibility by adding the position to your work history and by being featured on HootSuite’s social media channels.
  • Exclusivity: Receive special HootSuite swag and have the chance to impact new product developments by sharing your feedback.

Click here to APPLY to become a HootSuite Ambassador for your country.

Looking forward to connecting with other HootSuite Ambassadors!


Empowering Future Leaders with Workshop on How to Use Social Media to Empower Communities

Emerging Youth Leaders in Baguio Social Media Workshop

71 Emerging Youth Leaders Attended the Youth Empowerment for Stronger Communities (YES-C) Program in Baguio Philippines

Emerging Youth Leaders in Baguio Social Media Workshop

71 emerging youth leaders were gathered in Baguio City to learn about how to use social media to empower communities through a 2-day workshop held at at Consuelo Center for Leadership and Social Innovation, CFSPI Baguio City. (More photo here)

The workshop was part of the Youth Empowerment for Stronger Communities (YES-C) Program organized by the Child and Family Service Philippines, Inc (CFSPI) in partnership with the Embassy of the United States of America – Manila.

Social Media to Empower Communities Workshop in Philippines

The participants were high school students and out-of-school youths of different religion and ethnicity who were gathered together to create a lasting network linking youth leaders with community leaders in Baguio to develop these youth leaders into responsible and productive citizens of their city. (See my previous post on a similar project where I was privileged to be part of the Generation Change Project held in Davao City, Philippines)

Each participant was given access to a tablet to document examples of constructive community leadership and to help support the social media training. They were also taught on how to get started blogging.

Together with Jay de Jesus (the lead facilitator and social media guru) and Luke Meinzen, we’ve discussed about the importance of being response when using online tools such as blogging and social media platforms and how they could best use these platform in expressing themselves and empowering their community. 

Youths Interviewing the US Ambassador to the Philippines – Philip Goldberg

To get started, each group was given an opportunity to meet with the US Ambassador to the Philippine, Philip Goldberg and ask him questions. The participants then shared their thoughts about the interview through their newly created blogs.

US Ambassador Visits Baguio Talks with Youth

In the course of the program, the participants will then submit proposals for community outreach projects. The teams with the best proposal will get a mini-grant which will be awarded at the Youth Summit in Manila at the end of the program.

These types of programs definitely help train, inspire and motivate the youth to think of ways on how they could create change in their society and how they can be catalysts of such change.

(Special thanks to Jay de Jesus for the opportunity,  Eren Joy “Ej” Bautista and all the facilitators and mentors for making the workshop such a success and breeze!)

You + Davos + Social Good: A #2030Now Perspective on the Global Agenda

Davos Social Good Global Conversation

What is You+Davos+SocialGood? A #2030Now Perspective on the Global Agenda

Davos Social Good Global Conversation

Date: January 14, 2014
Time: 7:30 am EST –5:00 pm EST
Hashtags: #2030Now, #WEF

As global attention turns to the World Economic Forum in Davos later this January, the +SocialGood community invites experts, leaders, innovators, UN and government representatives, and civil society –people like you–to participate in a one-day global conversation and social media surge on January 14, 2014.

It will take place one week ahead of this convening to raise awareness, drive action and share best practices about the global agenda. It will be eight hours of digital conversation and creative action.


Using the theme of #2030Now, these 30-minute twitter chats, G+ Hangouts and Facebook chats will allow people to offer concrete ideas about advancement being made as we collectively power global progress over the next 15 years –including how we can effectively support the next set of global development goals and create sustainable solutions by looking towards the world we want in 2030.
A conversation this important needs everyone’s attention.
We need you!

Questions that will be part of the conversation:
1. What should world leaders, policy makers and influencers be thinking about as they prepare for high level conversations atDavos?
2. What innovations and emerging technologies are powering progress towards global goals?
3. How are new voices and perspectives shaping the global conversation —and thereby reshaping our world?

Schedule of Social Media Events:

7:30am Google Hangout: Introduction to WEF discussion

Location: +SocialGood Google+ Page

9:35-10:45am Livestreamed Event: Panel I of Diplomatic Courier’s “The World in 2050” event

Location: +SocialGood Livestream, National Press Headquarters

10:30am Twitter Chat: Development Goals: 2015 and Beyond

LocationUnited Nations Foundation Twitter

11:00am Twitter Chat: Africa Rising: how technology is nurturing New Power in Africa

Location: Host Esther Agbarakwe’s Twitter, @estherclimate

12:00pm Twitter Chat: Staying One Step Ahead of the (Keeling) Curve: Technology, Innovation, and Climate Science

Location: United Nations Foundation Twitter

1:00pm Google Hangout: Developing a Healthier Tomorrow

Location: +SocialGood Google+ Page

1:30pm *Pending* Twitter Chat: Jeff Sachs Discusses the Global Agenda

LocationUnited Nations Foundation Twitter

2:00pm Google Hangout: “Youth, Innovation, and Society”

Location: United Nations Foundation Google Hangout

2:30pm Google Hangout: Being the Change for Climate Change:

Location: +SocialGood Google+ Page

3:00pm Google Hangout: Big Issues Facing Countries Big & Small

Location: United Nations Foundation Google Hangout

3:30 Google Hangout: The Reshaping of the World: Shifting Power from Traditional Hierarchies to Networked Heterarchies

Location: Host Tomás de Lara’s Google+ Page

4:30pm Twitter Chat: You+Davos+SocialGood Wrap-Up

Location: +SocialGood Twitter

Having attended the Women Deliver and Plus Social Good Launch in Kuala Lumpur Malaysia last May 2013, I highly suggest everyone to take part of this event.

For updates, follow @plus_socialgood on Twitter and Facebook.
#2030Now, #WEF


Facebook Year in Review: 8 Things I’m Grateful for in 2013

Social Media Speaker in Asia Thank You 2013 Facebook Year in Review

8 Highlights of my 2013 by Facebook Year in Review

Scientific research reveals that grateful people are happier and healthier.  So I would love to express my gratitude for the many opportunities and blessings I’ve had this year of 2013.

Social Media Speaker Facebook 2013

Thank you so much to the people who have been part of my 2013. Thanks for the new and old friends who made my year brighter and so much happier.  Onward to 2014!

Some of the many things and moments I’m so grateful for in the year 2013 were capture by my Facebook Year in Review.  Below are just some of the highlights of my 2013 in chronological order.

- Listed in the Top 500 Community Managers to Follow on Twitter – Globally
- Spoke at the Social Media Influencers Summit in Cebu City Philippines (see full list of my speaking engagements here
- Became a Socialbakers Ambassador - Philippines
- Spoke at Entrepreneur ‘X’ Factor, Ateneo Graduate School of Business – Master of Entrepreneurship
- Became the first Asian RebelMouse Wizard
- Got my Google Digital Analytics Fundamentals
- Became a Contributing Writer to The Huffington Post

..and turned myself into a Christmas Tree!

Thank YOU ALL so much for being part of it!