Create, Optimize, Manage and Monitor Your Facebook Ads on the Go
With more and more people glued to their mobile phones for discovering and consuming content, it’s important to not only advertise but also optimize your ads for mobile viewing.
What’s even more important is for community and campaign managers to be able to set, optimize and monitor those on mobile too!
A company called Kuhcoon allows you to do just that.
So I’ve caught up with Andrew Torba, Co-Founder and CEO of Kuhcoon to learn about the social ads (primarily Facebook) solution.
1. As a starter, could you tell us a little about you and why you decided to create the app?
I’m a 23 year old Entrepreneur from Scranton, Pennsylvania. I Co-Founded Kuhcoon with my CTO CJ Szymanski in October 2011 as a Junior in college.
CJ and I created Kuhcoon to transform paid social media advertising into something easy, mobile, and fun for every advertiser.
Before Kuhcoon I did some consulting in the Scranton area and learned that a great majority of small business owners, local ad agencies, and organizations were lost when it came to social media advertising.
Social media is something that evolves on a daily basis and we found that brands didn’t have the time to properly learn and execute a real social media strategy.
We had the vision to create products that were simple enough for small business owners to understand, but powerful enough to create custom solutions for an enterprise company.
2. When will you be launching the app? What are your future plans with it?
Kuhcoon launched into public beta on January 10th, 2013 with a web and iOS application (you may download it here). We plan on staying in beta for a few weeks while making iterations based on user feedback and also building the Android version of our mobile app.
We have big plans for 2014 including a full suite of mobile apps, advanced insights and ad optimization, and a few other surprises.
As social media marketers, 90% of our work day is spent on our phones so we are extremely bullish on providing the best and most comprehensive mobile experience for our users.
3. “Facebook Ads Optimized – Create, Manage and Monitor on the Go”. Who do you think (which sector) will benefit the most from the product?
Our product is valuable to any brand that currently advertises on Facebook or is thinking about advertising on Facebook.
There are so many diverse ad products on Facebook that it’s powerful enough for any brand to successfully advertise.
Whether you’re a mobile startup trying to promote your app or a pizza shop down the road promoting a special, social media empowers brands to build community and generate real business value.
What we want to do is help users maximize and understand that value by optimizing campaigns to cut costs and increase conversions while providing a full suite of mobile apps to manage their paid media strategy on the go.
4. Where can people find more information on Kuhcoon? How can people learn more about you? (e.g. blog, your Medium, etc)
Our company blog is in a Collection on Medium located here:
My own personal blog is on Medium as well where I write about everything from Entrepreneurship to Poetry, to Anxiety.
5. What are your thoughts on the news that Facebook admits that organic reach has dipped and how do you think Kuhcoon can help address that?
I think it’s important for paid, owned, and earned media to work together on Facebook. Until recently these media types were often managed independently in traditional forms of advertisement. Facebook takes these three categories of media and transforms them into a single advertising unit that is supported by an engaged and loyal social community.
When you engage with fans you show them that you care about their involvement with your brand. Responding to customer support issues, general comments, and mentions is crucial for the community building process and the success of owned, paid, and earned media on Facebook.
6. Anything else you’d like to highlight?
Our goal is to optimize your paid media spending so that your brand receives the highest level of conversion for the lowest amount of spend. We would also recommend that brands have a consistent content strategy, engagement, and community building to support their paid media efforts. When paid, owned, and earned media work together social media can become a powerful tool not only for sales, but for customer service, brand awareness, and customer retention as well. I think most brands forget this important fact and think that broadcasting a few times a week is going to drive results. Consistency, engagement, and paid media are all crucial to boosting organic reach.
Learn more about Kuhcoon by following them on Twitter.