Mobile Marketing Statistics
Erik Qualman shared the following interesting stats about the state of mobile and below are some of the key takeaways:
More people have mobile phones than toothbrush
90% of tweets are from mobile
Yet companies spend less than 1% on mobile
70% of mobile searches lead to action in one hour. It takes one month on desktops
The average person has their mobile in reach 14 hours a day
Since mobile marketing is going to be one of the key trends for 2013, it’s very important for companies to integrate the mobile marketing to their existing strategies. It will help them optimize and utilize their existing strategy to its utmost potential by tapping into a platform that reaches out to a younger and much more connected generation of audience.
Tablets and Mobile or Mobile PC are taking over the world and is expected to grow from 347M units in 2012 to over 809M units by 2017. Equally, this is quickly becoming the first mode of reference for consumer across the globe. One of the fundamental enablers for this massive growth is the Mobile/Tablet ability to marry information to your location. Further this is fueled by the consumers in the emerging market where, mobile and potential tablet (expected growth due to low cost tablets available in local markets) is the first piece of “personal” technology that an individual owns, and is enabling more connected devices to internet.
As we see more consumer looking for information on their mobile, business across the globe are gearing up to ensure their presence on this new mode of consumer reference. For those who are still in process of evaluating their jump; 2013 may prove to be a year that forces them to enter into the space, especially in emerging markets. Hence, it’s proving to be an interesting space as consumers evolution is happening at all possible points of the spectrum.
Does your company have a mobile marketing strategy? How do you integrate it with your other strategies?