Social Media and Social Good

How Brands Respond to Complaints on Facebook Facebook and other social networking sites have become a platform for consumers to reach out to brands that they like, and don’t like. Brands no longer have sole control as to how the conversation goes. The consumers now have the higher power on how brands are perceived online through forums, blogs and social networking sites. Below are some examples of how brands respond…

How Social Media Helps Amplify Advocacies Social media—through which users create online communities to share information, ideas, personal messages, and other content—is a powerful and accessible tool. With these new media tools, governments, nonprofits, corporations, and individuals all have the ability to communicate their messages and participate in conversations with a global audience. Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to…

Humankind in general are visual creatures. Therefore, it makes sense that visual representations of data get more engagement than plain old text. According to a new infographic from global communications company M Booth and media measurement and analytics company Simply Measured, visual content is not only taking the online world by storm; it’s also driving engagement! Here are some highlighted stats from the infographic that make the case: On Facebook,…

Do’s and Don’ts for Community Managers How do you stay on track on your social media plans and campaigns? Below is a nice infographic from Return on Digital which showcases some of the basic dos and donts for community management. Share with us through the comments below as to what are some of the greatest challenges you’ve encountered as a Community Manager and how do you deal with them?

Social Media and PR disasters happen from time to time. Brands, no matter how big or small, have to deal with it.It is therefore safe to establish a social media crisis plan in order to avoid or at least minimize the effects of it. According to Jeremiah Owyang’s, Social Business Readiness Report (August 2011) 76% of social media crises could have been avoided or diminished if only companies made some…