Social Media and Social Good

Consult With Me on Your Digital Marketing and Social Media Strategy You probably already understand the importance of incorporating social media in your market but you’re not quite sure which strategy truly works for your industry and how to measure success. Having worked with several startups and brands in their digital marketing and community management strategy, I understand the pains of not knowing if your existing efforts actually yield results…

22 Little Things You Can Do to Make This World a Better Place How do you make a difference in someone else’s life? The following video by a young filmmaker in Islamabad, Pakistan shows the 22 things he did to help make this world a better place. Syed Muzamil Hasan Zaidi celebrated his 22nd birthday with 22 little acts such as planting a tree, cleaning a random person’s car in the…

Self-taught African Teen Wows M.I.T. While I was on my way to the office and browsing through my mobile phone, I saw my friend Ryan Lee Cox, posted about how a Self-taught African Teen Wows M.I.T. The headline intrigued me and viewing the video of how a 15-Year-Old, Kelvin Doe,  an engineering whiz living in Sierra Leone who scours the trash bins for spare parts, which he uses to build batteries, generators…

Your First World Problems Aren’t Real Problems WaterIsLife, the organization behind a portable filtration device designed to instantly provide clean drinking water from any source, together with DDB NY, produced the First World Problems Anthem which aims to make people realize that the so-called “first world problems” aren’t real problems. Living in a country where people complain about the smallest things like long queue at the fast food (not even considering that many people…

How Successful Marketers Use Social Media for Business Success Selling online obviously involves grabbing a customer’s attention, and this leads some individuals to act a little unruly in terms of their advertising materials. In other words, some marketers online, whether using Facebook or another brand of social media, outright “shout” at their market, pushing exceedingly too hard when trying to make a sale. Pushing too hard in the realm of social media isn’t…