Certified Google Analytics Platform Principles Professional
In the industry of marketing, it’s very important for every marketer to be data driven and make intelligent decisions from those data.
Google Analytics Platform Principles provides a self-paced learning into the details of how the platform collects, transforms and organizes the data you see in Analytics.
The understanding how these processes work is the first step to refining campaign implementation and success definition.
The course covers the following:
- The Four Components of the Analytics platform: collection, processing, configuration and reporting
- how Analytics collects the data you need across different devices
- how your data is transformed before you see it in your reports
- key concepts for customizing your Analytics data in useful ways
The course has allowed me to learn more about the platform fundamental components, data model, data collection (web and mobile), Measurement Protocol data collection, processing and configuration and reporting with dimensions and metrics and report sampling.