Google Analytics Platform Principles Certificate

Certified Google Analytics Expert in Asia Singapore Philippines

Certified Google Analytics Platform Principles Professional

In the industry of marketing, it’s very important for every marketer to be data driven and make intelligent decisions from those data.

Google Analytics Platform Principles provides a self-paced learning into the details of how the platform collects, transforms and organizes the data you see in Analytics.

The understanding how these processes work is the first step to refining campaign implementation and success definition.

The course covers the following:

- The Four Components of the Analytics platform: collection, processing, configuration and reporting
- how Analytics collects the data you need across different devices
- how your data is transformed before you see it in your reports
- key concepts for customizing your Analytics data in useful ways

The course has allowed me to learn more about the platform fundamental components, data model, data collection (web and mobile), Measurement Protocol data collection, processing and configuration and reporting with dimensions and metrics and report sampling.

Google Digital Analytics Fundamentals Certificate

Google Digital Analytics Certified Professional

Google Digital Analytics Fundamentals Certificate of Course Completion

I’ve just recently took a Google Digital Analytics course which provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and to improve business performance through better digital measurement.

Below is a copy of my certificate of completion. Wooohoo! :)

Google Digital Analytics Fundamentals Certified Professional

Course highlights include:

An overview of today’s digital measurement landscape
Guidance on how to build an effective measurement plan
Best practices for collecting actionable data
Descriptions of key digital measurement concepts, terminology and analysis techniques
Deep-dives into Google Analytics reports with specific examples for evaluating your digital marketing performance

How Did Google Make $37.9 Billion of Revenue in 2011? [INFOGRAPHIC]


How Does Google Make Money? A Breakdown of its Revenue Sources

Google has a great revenue-making strategy. In a survey conducted by Wordstream, they learned of the top high paying industries in advertising. These industries are the following:

Top High Paying Industries in Google Advertising

  • Finance & Insurance – Which is currently a $4.0 Billion industry with the help of various keywords like “self employed health insurance”, “cheap car insurance”, “credit cards for bad credit”.
  • Retailers & General Merchandise – Which is currently a $2.8 Billion industry with the help of various keywords like “zumba dance dvd”, “proform treadmill”, “weber grill accessories”.
  • Travel & Tourism – Which is currently a $2.4 Billion industry with the help of various keywords like “new york hotels”, “plane tickets”, “rental car deals”.
  • Jobs & Education – Which is currently a $2.2 Billion industry with the help of various keywords like “accredited online college degrees”, “online certificate programs”, “unemployment benefits”.
  • Home & Garden— Which is currently a $2.1 Billion industry with the help of various keywords like “replacement windows cost”, “appliance repair”, “cabinet refacing”.
  • Computer & Consumer Electronics – Which is currently a $2.0 Billion industry with the help of various keywords like “ink cartridges discount”, “pc memory”, “online video conferencing software”.
  • Vehicles – Which is currently a $2.0 Billion industry with the help of various keywords like “cheap hybrid cars”, “certified used cars”, “bridgestone tires”.
  • Internet & Telecommunications  Which is currently a $1.7 Billion industry with the help of various keywords like “pre paid cell phones”, “domain registration”, “cable internet providers”.
  • Business & Industrial – Which is currently a $1.6 Billion industry with the help of various keywords like“custom business cards”, “cheap office supplies”, “foam packing”.
  • Occasions & Gifts– Which is currently a $1.2 Billion industry with the help of various keywords like “funeral flowers arrangements”, “flower delivery”, “wedding gift registry”.

Those were just the top high paying industries that gives Google its revenue.

The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC]

Social Media Sizing Cheat Sheet

The Ultimate Social Media Sizing Cheat Sheet

Different social media platforms have different guidelines and sizing that’s why we always find ourselves  looking for the correct sizing for our Google+ cover pic, Facebook timeline Cover size or the appropriate sizing for the branding and text in the background of your new Twitter profile.

Fortunately, the guys at Luna Metrics got our backs with a one stop shop for all for all of our social media sizing headaches – just go ahead and right-click save this bad boy into your documents and never get stuck with pouring through search results for the correct Facebook cover photo size again.

Social Media Sizing Cheat Sheet – Plain Text

Prefer text for easy copy-pasting reference? Luna Metrics got ya covered too – here’s all of the sizing information written out for you to see.

Facebook Image Sizes

Cover Photo
851 x 315 pixels
Profile Picture
160 x 160 pixes
Must be uploaded sized at least 180 x 180 pixels
Distance between left boundary and profile picture
23 pixels
Distance between top boundary and profile picture
210 pixels
Profile Picture border size
5 pixels
App Preview Image
111 x 74 pixels
Distance between App preview images
8 pixels
Total length of adjustable app preview images, with gaps
349 pixels
Shared Image size on Timeline
403 x 403 pixels
Up to 960 x 720 pixels in lightbox, can be uploaded up to 2048 pixels
Status Update
63,206 characters
Link Preview
90 x 90 pixels
Both Title Tag and Meta Description can be edited by clicking on the preview text
Highlighted Post/Milestone
843 x 403 pixels
Profile Picture In Stream
50 x 50 pixels
Shared Image In Stream
398 x 298 pixels
Profile Picture on Facebook Sponsored Story Ads
32 x 32 pixels
Sponsored Story Body Copy
90 Characters
Sponsored Story Image Size
194 x 139 pixels
Album Image Preview type 1
129 x 129 pixels
Can show either 6 or 9 photos at this size
Album Image Preview type 2
398 x 264 pixels
Three 129 x 129 pixel boxes underneath
Album Image Sizing type 3
196 x 196 pixels
Two preview images
Facebook Ad Image Size
100 x 72 pixels
Facebook Ad Title Copy
25 characters
Facebook Ad Body Copy
90 characters
Shared YouTube Video Preview
130 x 73 pixels
Shared Facebook Video preview
398 x 223 pixels

Twitter Image Sizes

Profile Picture
128 x 128 pixels
Must be <700kb when uploaded, resized to 48 x 48 pixels in stream
Brand Banner
835 x 90 pixels
Only available to select Twitter partners
Tweet Length
140 Characters
Background Sizing (Visible space between left side and content)
90% see 71 pixels
65% see 199 pixels
40% see 242 pixels
20% see 279 pixes

Google+ Image Sizes

Cover Photo
940 x 180 pixels
Can be animated using a .gif
Profile Picture
250 x 250 pixels
Profile Picture border size
5 pixels
Ribbon Photo
5 x 110 pixels each
Can be animated using .gif’s
Profile Picture In Stream
48 x 48 pixels
Shared Images
497 x 373 pixels
Up to 2048 pixels in lightbox
Post length
100,000+ characters
Cannot edit link Title Tags or Meta Descriptions

Pinterest Image Sizes

Profile Picture
49 x49 pixels
Resized from 160 x 160 pixel profile picture
Pinned Images
600 x Infinite pixels
Pin Description Length
500 Characters
Can include hyperlinks

Since Facebook changes its layout like a girl changes clothes, here’s an updated social media sizing cheat sheet.

Google+ is Good For Your Business [INFOGRAPHIC]

Why Google Plus is Good For Business Infographic

Why Google+ is Good For Business – and the Stats to Prove it [Infographic]

Google is more than just a Search Engine God, it has jumped into the Social Networking scene too. Despite the many doubts that people cast on Google+’s success, we cannot deny the fact that it’s an important social networking platform for your business.

An infographic from Blueglass highlights some of the many reasons why Google+ is beneficial for your business.

Key takeaways: 

- Google+ has more than 90 Million users
- Since it’s indexed by Google, using it can help customer find your business faster and easier.
- Creating a busiiness page helps increase visibility as well
- 60% of Google+ users log in every single day compared to 50% for Twitter (since they login to their Gmail)
- Search results are impacted by who you are friends with on Google+
- Segmentation is easier on Google+ than the other social networks (better marketing)
- +1: When people +1 your content there’s a good chance it will rank higher in the search results.

Does your business have a Google+ page? Are you currently implementing social media strategies for Googll+? Share with us your thoughts about the platform below.