Social Media and Social Good

We all know the difference a tool, especially the right tool, can make. Imagine building a house without a power nail gun. You can use a good ol’ trusty hammer, but it takes a lot longer. Sales operates in much the same way. A great sales rep is a great sales rep, but give her the right tools and she can be faster, more efficient and a higher producer. Turning…

Importance of Social Media in Businesses In this fast changing environment, technology has made various innovations to make things simple and easy to do. They have played a major role to support people, especially businessmen, towards doing from their simplest down to the most complicated business transaction which they do in their day- to day living. When we talk about technology and business, one major idea which comes into our…

When we talk about the development of professionals, we refer to the on-going maintenance and enhancement of a personal skill set of experiences, knowledge and competencies. This is often undertaken on a formal basis within companies, under a development cycle of  plan, do, review (which ties in with the IIP accreditation that many organisations are seeking to implement nowadays). Certainly, for those who are serious about developing their careers and reaching the…

If you’ve ever had a message you want to communicate, then you know that you want your message to be easily understood. If a message can’t be understood, then it’s just a clanging gong, and will be ignored. But did you know that how you express your information affects how people understand it?  That’s what media Philosopher Marshall Mcluhan believed when he wrote his famous line “The medium is the…