Social Media and Social Good

Doing something for the first time usually makes you nervous due to the fear of failing. Doing something right from the very first time you’ve done makes you feel better about yourself and become more motivated to do better and inspired for the next ones. While I may have been working as a Social Media Strategist and Community Manager for over 4 years, yesterday was my first time to speak…

How to Handle Customer Frustrations (When You Are the Frustrated Customer)  People like to buy products and avail of services from brands that have developed trust in to. Therefore, some of the most tragic frustrations happens when the brand you have grown to love, learned to trust, admire and develop loyalty suddenly performs sub-par from your expectations. Today, the one of the nail persons in my favorite and the best…

ILOILO, PHILIPPINES - Unilab Ideas Positive, the only social marketing congress and competition for college students in the country today, is expanding this year from Metro Manila to the entire Philippines, tapping students from the Visayas region to join and become part of this campaign. More college students will, thus, have an opportunity to help transform their chosen communities with their social marketing ideas. And because more positive ideas will be…

Your P5 Donation Could Help Improve Schools and Over-all Education Toss your 5-peso coin up in the air and think of the things you can buy with it. A bottled water? Hardly. Perhaps a jeepney ride to SM City Iloilo or your favorite mall? I reckon the jeepney driver will remember your face and never let you ride his jeep again. As frustrating at it may seem, your five-peso coin…