Social Media and Social Good

Google is the Most InDemand Employer Globally in 2012 Last year, LinkedIn released the Top 100 Most InDemand Employers, a set of rankings of the most sought-after companies on LinkedIn. The report was released in the last quarter of the year so I’m looking forward for their October 2013 report. The previous report shows that Google is the most sought-after or InDemand employer for LinkedIn’s then 175M+ members.  A few interesting…

Why Content Market Beats Out Traditional Advertising For someone who has both background in inbound and outbound marketing, ideally it’s much more convenient for both marketers and consumers to have the inbound marketing strategies implemented as it’s cheaper, less intrusive and in most cases, more relevant. Marketo has released an infographic that compares content marketing to that of traditional advertising. To implement a Social Media strategy, the types of tactics…

In the Quarterly Digital Intelligence Briefing: Digital Trends for 2013 by eConsultancy, produced in partnership with Adobe, they have surveyed around 700 businesses to find out the most important trends in the next 12 months for the year 2013. The infographic shows the top 5 priorities for marketers in 2013 are the following: 1. Content Marketing 2. Conversion Rate Optimisation 3. Social Media Engagement 4. Targeting and Personalization 5. Mobile…

According to The Dachis Group, these 20 brands are doing their social media branding right. Companies in the top 20 are Viacom, Walt Disney, News Corporation, Zynga, NBC Universal, Google, Nike, Time Warner, Unilever PLC, NBA, Microsoft, Coca Cola, Procter & Gamble, KRAFT Foods, WWE, Nestle, Discovery Communications, L’Oreal, Samsung Electronics, Electronic Arts.

Social Media Sizing Cheat Sheet Social Networking sites layout change all the time (I’m looking at you, Facebook!). It is therefore important for marketers and designers to be aware as to what are the exact sizes for the Cover Photo, Profile Photo, etc. I’ve previously posted The Complete Social Media Sizing Cheat Sheet from Lunametrics but they have come up with the updated version now. If you’re looking for shortcuts…