Social Media and Social Good

Why Content Market Beats Out Traditional Advertising For someone who has both background in inbound and outbound marketing, ideally it’s much more convenient for both marketers and consumers to have the inbound marketing strategies implemented as it’s cheaper, less intrusive and in most cases, more relevant. Marketo has released an infographic that compares content marketing to that of traditional advertising. To implement a Social Media strategy, the types of tactics…

Who are the top advertising agencies in Asia Pacific (particularly Singapore)? The answer could vary depending on who you’re going to ask and depends whether you’re looking at the company size, revenue growth, creativity, string of satisfied clients, etc. Campaign Asia has shared an Agency Family Tree which entails which agency belongs to which group and how much revenue each group generates. Also, here are 5 trivia about advertising agencies…

Trivia About Top Agencies and Brands in Asia 1. Dentsu Group has the highest revenue of $3,758M in 2011 (Source: Agency Family Tree) 2. Dentsu Inc Tokyo is the most awarded agency in 2010 (Source: Top 10 Most Awarded Agencies, The Hottest 181 Agencies in Asia) 3. Nokia may be undergoing one of the most troubled periods in its history, but digital marketing still appears to be one of its top…

 Digital Ad Spending in APAC Region to Increase by 2016 Asia Pacific ad expenditure has already reached $23.3 billion last year according to eMarketer’s forecast for digital ad spending. Emerging markets led by Indonesia, China and India are expected to propel the ad spending in the region by $2 billion, surpassing the Western Europe.   Indonesia, with its rising internet penetration and population as well as ad spending continues to…

Before creating any form of advertisement, you need to remember some essential details in order to make it an effective one. In an infographic by Yume, it shows some of the most details one must remember before creating an ad. Key takeways: – It’s not the size, it’s how you make use of the space – Television (still) is the platform where people consumer media the most