5 Statistics That Will Convince You To Invest in Social Media in Asia

Social Media Users in Asia Mobile Penetration Statistics

 Social Media Statistics That Will Help You Understand How Asians Use Social Media 

Social Media Users in Asia Mobile Penetration Statistics

If your company does not have a social media presence in Asia, you might want to re-evaluate your plans for 2014.

The following stats will help you understand how Asians are using the social media and why your company needs to have a social media presence in the region. The stats prove that Asians are heavy social media users and growth drivers for social media networks.

1. Engagement level in the Asia Pacific is higher than in any other regions.

In a case study by Socialbakers where they have analyzed Facebook fan pages of Starbucks in 11 countries such as Philippines, Japan, Indonesia, Thailand, Korea, Hong Kong, Singapore, Malayasia, India, Australia and Vietnam, it was revealed that the engagement level in the Asian countries drives 7x more engagement than its global page!

But of course engagement doesn’t necessarily translate to sales, right?

Well, picture this.

Xiaomi, China’s smartphone manufacture, just sold 150,000 smartphones in under 10 minutes using WeChat!

According to this report from The Next Web, Xiaomi unveiled its latest flagship device, the Mi-3. The first batch of 100,000 Mi-3 phones were snapped up in 86 seconds flat!

Furthermore, according to the SAP Consumer Trends survey, North Americans lag 65% behind other regions in their desire for mobile commerce while emerging countries express the most demand - Asia having the biggest appetite. (More mobile insights here).

 2. By 2015, 65% of the world’s mobile users are in Asia Pacific

Emerging markets in the Asia Pacific are expected to add nearly half of the new connections of 1.4 billion growth between now and 2017.

According to Portio Research report, the percentage contribution of the Asia Pacific region to the worldwide mobile subscriber base will increase from 51.3 percent at end-2012 to 54.3 percent at end-2016 making up half the population of the mobile users worldwide.

Additional report from GSMA Intelligence shows that the global mobile revenue growth shifts to Asia as the region contributes 42% of global mobile revenue – equivalent in size to the North American and European mobile markets combined.

3. Twitter: Only 34% of Tweets Are in English 

Twitter - Only 34% of all tweets are in English. 4 Out of the 11 most used languages used in tweets around the world are from Asia which are Japanese, Malay, Thai and Korean.

Only 34 Percent of Tweets are in English

Only 34% of Tweets are in English (Sources: Statistica, Mashable and Semiocast) 

4. 80% of Facebook’s Growth Drivers are from Asia and Rest of the World

Facebook –  Approximately 80% of Facebook’s monthly active users are outside the U.S. and Canada and Asia is one of its top user growth drivers.

Daily Active Users of Facebook Are from Asia

80% of Facebook’s User Base are from Asia and Rest of the World (Source: Business Insider

5. 6 of the World’s Most Checked In Places on Facebook are from Asia 

6 of the 25 most popular destinations people checked in on Facebook are in Asia. These places are:

Hong Kong: Hong Kong Disneyland
India: Harmandir Sahib (The Golden Temple)
Japan: Tokyo Disneyland
Singapore: Marina Bay Sands
South Korea: Myungdong Street, Seoul
Taiwan: Tainan Flower Night Market, Tainan City

Most Checked In Places on Facebook are in Asia

6 of Facebook’s top check-in places in 2013 are in Asia (Source: TechinAsia)

6. World’s Most Instagrammed Place is in Thailand

The world’s most Instagrammed place in 2013 is Siam Paragon mall in Bangkok, Thailand.

Siam Mall in Thailand Most Instagrammed Place

Most Instagrammed Place in the World is in Asia – Siam Mall in Bangkok Thailand (Source: Business Insider)

When planning for your global social media presence, it’s important to note that some of the most active and growth drivers of social media are from Asia.

By 2016, most of the mobile population growth will be driven by Asia so it makes sense for companies to not only invest in social media in Asia but actually invest in Asian talents who not only have local insights but most importantly, be able to provide localized experience that Asians will love. It’s not enough to have a global plan in place.

It’s very important, especially in this part of the region, to understand what Asians value the most as it will drive the success for your campaigns.

There are certain behaviours and cultural differences as clearly observed in this study - A Comparative Study of Users’ Microblogging: Behavior on Sina Weibo and Twitter.

It was observed that overall, 20% of the Twitter messages contain hashtags and 29.1% of the tweets feature a URL.In contrast, Sina Weibo users make more extensive use of exclamation marks and therefore more often put extra emphasis on their statements.

The above observation explains why LINE – the Japanese messaging company - makes over $10 million per month from selling stickers.

Asians definitely are spending a lot of their time and even using their purchasing power to buy items online so it’s important for a global brand to actually develop strategies that are localized to make the most of their presence in this region.

Header Image : Asian Correspondent

The Infographic Will Show You How Tablets Are Powerful Awareness Machines

Effective Advertising on Tablets

Study: Tablet Users Are More Attentive and Tablet Ads Generate Better Recall

Tablet – where motion and emotion meet

Effective Advertising on Tablets

A study of about 8,300 people suggests that viewers recall ads better when they watch them on tablets than when they watch them on smartphones, TVs, computers and other media. In a research conducted by  IPG Media Lab and YuMe, they’ve looked into consumer interaction with videos and video ads on tablets and found out that tablets might be the ideal video viewing device for ads.

It is mainly because consumers often use their tablets at home while relaxing on the couch or in bed, they often multitask less on them — which in turn leads to higher ad recall. The majority of tablet video viewers spend more than an hour a weekday watching video.

As detailed in the infographic below, the results show that “Tablets are Awareness Machines”. They have the most attentive audience, the least distracted audience, and the un-aided recall is highest from ads shown on tablets.

Better Ad Recall on Tablet Study

Unaided brand recall for tablet video viewers clocked in at 57%. That compares to 49% of smartphone viewers who could recall brand names without prompting, 47% of computer users, and 45% of TV viewers, according to the online survey. The ad recall figures are particularly useful for brands, given that most tablet video viewers skew toward watching TV shows on their tablets, and that type of programming is most likely to include ads. In fact, 81% of tablet video viewers sometimes or always watch TV shows on their tablets.

Here’s the key takeaway, though: When repurposing TV spots for online video, brands would benefit from mixing up the creative a bit, and weaving in some interactivity, the research found. The addition of interactive elements in video ads drove a lift in several brand metrics, including brand awareness, brand favorability and purchase intent.

Key takeways

- Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall.
- 65% spend over an hour per day watching videos
- Consumers multitask less when using tablets when compared to others devices
- Tablets are usually used for “me-time”
- After eating, smartphone is the #2 distraction to a tablet user

Understanding the Psychology of Sharing

Are People Sharing Too Much Information

Over 30 Billion Content Are Shared on Facebook Monthly, Over 639.8 GB Data Transferred Every Minute

Are People Sharing Too Much Information

There’s 639.8GB of data being transferred over the internet every minute, according to the infographic released by Intel.

What Happens in Internet in One MinuteThat means in just one minute, more than 204 million emails are sent. Amazon rings up about $83,000 in sales. Around 20 million photos are viewed and 3,000 uploaded on Flickr. At least 6 million Facebook pages are viewed around the world. And more than 61,000 hours of music are played on Pandora while more than 1.3 million video clips are watched on YouTube.

On a monthly basis, there are over 30 billion pieces of content being shared on Facebook.

It’s fascinating how people willingly share information over the internet and through social media.

Motivations for Sharing and Types of Persona

According to The New York Times’ “Psychology of Sharing” (PDF), there are 6 different personas of sharer. These personas are defined by their emotional motivations, desired presentation of self, role of sharing in life, and how valuable it is to the individual be the first to share. These personas with some keywords to describe each are as follows:

Reasons Why People Share on Social Media

1. Altruist: These sharers are helpful, reliable, thoughtful, connected, and use email to share.
2. Careerist: These sharers are intelligent business networkers and are more likely to share content on LinkedIn.
3. Hipster: Less likely than other sharers to use email for sharing content, these sharers are creative, young and popular. They consume content that is on the cutting edge and care about defining their identity.
4. Boomerangs: These sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook
5. Connectors: creative, relaxed, thoughtful, making plans, uses both email and Facebok to share information.
6. Selectives: These sharers are resourceful, careful, and thoughtful. They share content that is informative and also use email to share content with individuals.

Emotions Being Provoked or Awaken When People Share

According to The Social Physio, there 7 major emotions trigger people to share.

• MAKE PEOPLE SMILE (Humor)
• INFORM (Useful)
• SHOW OFF (First to know! FIRST!)
• JOLT (Shock Value)
• INSTIGATE (Controversy)
• CONFORM (Need to Belong)
• BECAUSE THEY HAVE TO OR ELSE (Fear)

What Marketers Need to Know and How to Get More Shares

When marketers have a better understanding of the the motivational forces  behind sharing, it’s easier to craft campaigns and be able to provide meaningful conversations and experience to the target audience hence producing better engagement.

Content that gets shared are not only those that evoke the emotions mentioned above but are also consisted of elements which were outlined by Courtney Seiter on her article 15 Strategies To Get More Shares For Your Content.

1. Interview Influencers
2. Ask For Ideas
3. Reference Others
4. Share Strategically
5. Get Noticed When You Share
6. Make A List
7. Form Alliances
8. Join Communities
9. Ask Nicely
10. Write Guest Posts
11. Reward Sharers
12. Get Personal
13. Get To The Good Stuff
14. Make It Visual
15. Use Psychology

Another option for marketers to look into is the ability to gamify the sharing process in the form of badges.  In the research Badges in Social Media:  A Social Psychological Perspective, it was explained that:

“Representing achievements as badges or trophies is a standard practice in online gaming. Awarding badges has also become a key ingredient in “gamifying” online social media experiences. Social systems such as Foursquare, StackOverflow, and Wikipedia have popularized badges as a way of engaging and motivating users”.

Having an understanding of reasons why people share, what makes them share more and banking on that knowledge helps every marketer to optimize every campaign, boost success rate and sales propensity.

Facebook Mobile Users Statistics [INFOGRAPHIC]

Interesting Facts on Facebook Mobile Users

Interesting Stats on Facebook Users on Mobile

Facebook remains to be one of the frequently visited sites of many people all over the globe with more than half of the users browsing the site through their mobile phones. Qwaya has released an infographic called “Facebook on Mobile” and below are the key takeaways:

Interesting Facts on Facebook Mobile Users

- 75% of the world’s population now has a mobile phone (almost 50% are smart phones)
- In the next 2 years, there will be more mobile subscription than people
- Facebook has 955 million monthly active users, 57% use their mobile phones
- Facebook is seeing 67% monthly active user growth
- Americans spend 8.04 hours on average on their mobile phones browsing Facebook than in other sites such as Google, Yahoo! or Microsoft

Facebook Marketing on Mobile

 

In order to be able to reach these mobile users, brands must strive to provide high quality content that’s relevant to their target market. By highlighting experiences and stories that matter to your target audience, you will not only capture their interest but eventually their loyalty.

What’s Your Ideal Man? Guide in Creating Your Customer Personas

Creating Buyers Personas

How Identifying and Understanding Your Buyer Personas Help You Target Better

There are only 3 constant things in life – debts, taxes and getting asked with the question “What is your ideal guy?” (Of course my mum has a slightly different version – “When are you having a boyfriend?”)

Depending on the setting, I would normally respond to this in two ways – give the person who asked the question an overview of my values and how the “ideal” guy matches those and next would be rather generalistic description of the values of man that I admire and hope to spend the rest of my life eternity with.

Creating Buyers Personas

Growing up I’ve learned that in order for the world to conspire and bring you what or who you want, it’s very important to actually have a clear picture of what you want in the first place. The world will have a hard time to give you what you want when you don’t have a clue what it is exactly.

The same is true in marketing. In order for a brand to successfully market to its target, it requires developing their brand’s persona, highlighting their values and be able to identify specific behaviors and patterns of the target in order to have a better understanding of what matters to them. That way, you’ll be able to create experiences and compelling content that’s most relevant to your target.

What is Marketing or Buyer Personas? (Source: Heidi Cohen)

Marketing personas are imaginary versions of your prospects, customers and the public that contain in-depth, lifelike character traits, including fun names, to help develop content and marketing. Personas guide a firm’s marketing and content decisions. It’s useful to develop at least three different personas with unique traits.

Steps in Creating Buyer Personas

The process in creating your buyer personas require the following: data gathering in the form of buyer interviews (e.g. surveys, questionnaires), insights analysis, personas scenarios and models and mapping the buyer goals, processes and align user experience.

Steps in Developing Buyer Personas4-Step Process in Buyer Personas Creation (Source: Sales Benchmark Index

Types of Buyers And How to Market to ThemIllustration of Different Buyer Personas (Source: Wood St)

Guide in Creating Buyer Personas

Key Elements of Customer Personas and Guiding Questions

They key questions and elements to ensure that your customer or buyer personas will help guide you target them better is to get answer to identity the following:

1. Demographic
2. Job
3. Typical day like
4. Paint points (this is where you will then provide value)
5. Priorities and goals
6. Trusted sources of information (what and who influences them)
7. Desired buying experiences and services
8. Common objections to your products or services

Having a list of customer personas will aid your company to have a better understanding of your target and be able to persuade them into buying your product. If you have no idea how to get started, consider it just like how you’re asking a girl for her ideal man. She will provide you with a complete description of the types of guys she want to date, the ones she wants to have relationship with and eventually a detailed description of the man of her dreams.