Social Media Statistics That Will Help You Understand How Asians Use Social Media
If your company does not have a social media presence in Asia, you might want to re-evaluate your plans for 2014.
The following stats will help you understand how Asians are using the social media and why your company needs to have a social media presence in the region. The stats prove that Asians are heavy social media users and growth drivers for social media networks.
1. Engagement level in the Asia Pacific is higher than in any other regions.
In a case study by Socialbakers where they have analyzed Facebook fan pages of Starbucks in 11 countries such as Philippines, Japan, Indonesia, Thailand, Korea, Hong Kong, Singapore, Malayasia, India, Australia and Vietnam, it was revealed that the engagement level in the Asian countries drives 7x more engagement than its global page!
But of course engagement doesn’t necessarily translate to sales, right?
Well, picture this.
Xiaomi, China’s smartphone manufacture, just sold 150,000 smartphones in under 10 minutes using WeChat!
According to this report from The Next Web, Xiaomi unveiled its latest flagship device, the Mi-3. The first batch of 100,000 Mi-3 phones were snapped up in 86 seconds flat!
Furthermore, according to the SAP Consumer Trends survey, North Americans lag 65% behind other regions in their desire for mobile commerce while emerging countries express the most demand - Asia having the biggest appetite. (More mobile insights here).
2. By 2015, 65% of the world’s mobile users are in Asia Pacific
Emerging markets in the Asia Pacific are expected to add nearly half of the new connections of 1.4 billion growth between now and 2017.
According to Portio Research report, the percentage contribution of the Asia Pacific region to the worldwide mobile subscriber base will increase from 51.3 percent at end-2012 to 54.3 percent at end-2016 making up half the population of the mobile users worldwide.
Additional report from GSMA Intelligence shows that the global mobile revenue growth shifts to Asia as the region contributes 42% of global mobile revenue – equivalent in size to the North American and European mobile markets combined.
3. Twitter: Only 34% of Tweets Are in English
Twitter - Only 34% of all tweets are in English. 4 Out of the 11 most used languages used in tweets around the world are from Asia which are Japanese, Malay, Thai and Korean.
Only 34% of Tweets are in English (Sources: Statistica, Mashable and Semiocast)
4. 80% of Facebook’s Growth Drivers are from Asia and Rest of the World
Facebook – Approximately 80% of Facebook’s monthly active users are outside the U.S. and Canada and Asia is one of its top user growth drivers.
80% of Facebook’s User Base are from Asia and Rest of the World (Source: Business Insider)
5. 6 of the World’s Most Checked In Places on Facebook are from Asia
6 of the 25 most popular destinations people checked in on Facebook are in Asia. These places are:
Hong Kong: Hong Kong Disneyland
India: Harmandir Sahib (The Golden Temple)
Japan: Tokyo Disneyland
Singapore: Marina Bay Sands
South Korea: Myungdong Street, Seoul
Taiwan: Tainan Flower Night Market, Tainan City
6 of Facebook’s top check-in places in 2013 are in Asia (Source: TechinAsia)
6. World’s Most Instagrammed Place is in Thailand
The world’s most Instagrammed place in 2013 is Siam Paragon mall in Bangkok, Thailand.
Most Instagrammed Place in the World is in Asia – Siam Mall in Bangkok Thailand (Source: Business Insider)
When planning for your global social media presence, it’s important to note that some of the most active and growth drivers of social media are from Asia.
By 2016, most of the mobile population growth will be driven by Asia so it makes sense for companies to not only invest in social media in Asia but actually invest in Asian talents who not only have local insights but most importantly, be able to provide localized experience that Asians will love. It’s not enough to have a global plan in place.
It’s very important, especially in this part of the region, to understand what Asians value the most as it will drive the success for your campaigns.
There are certain behaviours and cultural differences as clearly observed in this study - A Comparative Study of Users’ Microblogging: Behavior on Sina Weibo and Twitter.
It was observed that overall, 20% of the Twitter messages contain hashtags and 29.1% of the tweets feature a URL.In contrast, Sina Weibo users make more extensive use of exclamation marks and therefore more often put extra emphasis on their statements.
The above observation explains why LINE – the Japanese messaging company - makes over $10 million per month from selling stickers.
Asians definitely are spending a lot of their time and even using their purchasing power to buy items online so it’s important for a global brand to actually develop strategies that are localized to make the most of their presence in this region.
Header Image : Asian Correspondent