Social Media and Social Good

How McDonald’s Rocks the Social Media Say fastfood and the first thing that comes to mind is McDonald’s. Or maybe no other names would come up next afterwards. If you think about it, they actually dominate not only the fastfood world but even the social or digital world and below are just some of the reasons why. 1. Handling criticisms well and turning them into opportunities I’m a fan of…

More and more consumers are turning to the internet when purchasing. In a study conducted by GroupM Search and comScore called “The Virtuous Circle: the Role of Search and Social Media in the Purchase Pathway” revealed that 58% of its respondents first turn to the search engines such as Google and Bing while 18% consults the social media. While during the purchase process 48% of shoppers used a combination of search and…

A hoax has just recently circulated in the internet suggesting that McDonald’s discriminates against African-American customers. The photo has been widely circulated on the internet over the weekend as it was shared via the microblogging site, Twitter. Many users expressed their disapproval of the said photo by retweeting it with the hashtag #SeriouslyMcDonalds.     The burger chain giant then responded through their official Twitter account with a tweet saying:…