Social Media and Social Good

Tablet Usage Statistics: 43% Spend More Time With Tablets Than Desktop In an infographic presented by LinchPinSEO called Tablet Usage Stats, it shows that 43% percent of people who have both a tablet and a computer spend more time on the tablet than on their actual computer. While 28% users actually replace their desktop browsing by browsing using their tablets instead. It’s an interesting data for marketers who currently strategize…

66% of People Use Mobile to Tweet About Brands Twitter users like to tweet brands whether it be for customer service or simply to profess their love and satisfaction. The rising use of mobile to access the internet is a well-known phenomenon. Let’s take a look at the scale of brand engagement on Twitter using mobile phones. A Socialbakers study has shown that 66% of user generated tweets mentioning brands are…

Mobile Marketing Statistics Erik Qualman shared the following interesting stats about the state of mobile and below are some of the key takeaways:   More people have mobile phones than toothbrush 90% of tweets are from mobile Yet companies spend less than 1% on mobile 70% of mobile searches lead to action in one hour. It takes one month on desktops The average person has their mobile in reach 14…

 Digital Ad Spending in APAC Region to Increase by 2016 Asia Pacific ad expenditure has already reached $23.3 billion last year according to eMarketer’s forecast for digital ad spending. Emerging markets led by Indonesia, China and India are expected to propel the ad spending in the region by $2 billion, surpassing the Western Europe.   Indonesia, with its rising internet penetration and population as well as ad spending continues to…

The mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. The following infographic  from Trinity shows the stats behind this growth and the impact that this has on commerce. Some key takeaways: There are currently 6 Billion mobile subscribers worldwide This equals 87% of the world’s population China and India account for 30% of this growth There are over 1.2 Billion people…