Social Media and Social Good

Social Media and PR disasters happen from time to time. Brands, no matter how big or small, have to deal with it.It is therefore safe to establish a social media crisis plan in order to avoid or at least minimize the effects of it. According to Jeremiah Owyang’s, Social Business Readiness Report (August 2011) 76% of social media crises could have been avoided or diminished if only companies made some…

Belo Men Ad: 10% Lighter, 100% MORE Sosyal Belo Men, a line of skin whitening products for men, recently unveiled a series of advertisements, including one which has the caption “10% lighter. 100% more sosyal,” showing a young man throwing the keys to his car to a valet. Other executions are: “10% lighter. 100% approved,” with an elderly man showing off his future son-in-law to his golf buddies; and “10% lighter….

BAYO’s “What’s Your Mix?” Campaign Series Remember the BAYO “What’s Your Mix?” issue that offended a lot of Filipino netizens? After issuing an apology, well, it looks like  that wasn’t entirely the whole story because today I’ve got a note from them saying: Dear Jonha, We appreciate your feedback about our most recent ads. With the different variations and suggestions made by the public, we have decided to reveal the rest of…

Public relations and social media disasters could happen from time to time –  from big brands to smaller ones. While you may not fully avoid these types of PR and social media disasters, you may control the impact and how your brand handles them makes the difference. The Five Stages of PR Disaster via Marketoonist Tom Fishburne  In a post SproutSocial, they’ve enumerated the 5 infamous social media disasters and…

BAYO: What’s Your Mix – Another Advertising Disaster? BAYO’s Company Overview that: Bayo started out as a made-to-measure dress shop in Makati. “Bayo,” an ilonggo term which means, “dress” in English was chosen by the owners of the company since they are from Bacolod. Bayo reflects a clean, classic image. Bayo caters to women who embody the laid-back, casual lifestyle who have preference for stylish yet classic apparel. While the company may take pride…