Social Media and Social Good

Consult With Me on Your Digital Marketing and Social Media Strategy You probably already understand the importance of incorporating social media in your market but you’re not quite sure which strategy truly works for your industry and how to measure success. Having worked with several startups and brands in their digital marketing and community management strategy, I understand the pains of not knowing if your existing efforts actually yield results…

Must-Follow Community Managers in Asia Pacific (Philippines, Singapore, Hongkong, Indonesia, Malaysia) There may be several people who manage digital campaigns and are called with various names but if there’s one digital role which wear the most number of hats, it would be the community managers. These are your brand advocates, social media analysts, content creators and planners, listeners, community builders and many other roles. *(may and may often include: instant…

Digital and Social Marketing – Trends, Thought Leaders, Key Reports, Events and Resources Having worked in digital marketing and social media campaigns in the Asia Pacific (strategies for Philippines, Singapore, Malaysia and Indonesia), I’ve started sharing some of my favourite resources, campaigns, strategies, reports, key insights, seminars and events. I’ve been interested in myriad of things such as infographics, reports, trends, seminars, events and other resources that continually enable me…

Changi Airport Is the Most Engaging Brand in Singapore for the Month of March The March 2013 Social Media Report from Socialbakers highlights the most engaging pages in Singapore, those with the most local fans and the most dedicated brands on Facebook. Singapore has 2.8 million Facebook users.  Changi Airport emerged to be the most engaging brand in Singapore for the month of March with two of its posts garnering 8.09% and…

Who are the top advertising agencies in Asia Pacific (particularly Singapore)? The answer could vary depending on who you’re going to ask and depends whether you’re looking at the company size, revenue growth, creativity, string of satisfied clients, etc. Campaign Asia has shared an Agency Family Tree which entails which agency belongs to which group and how much revenue each group generates. Also, here are 5 trivia about advertising agencies…