Starbucks in Asia Pacific Drives 7x More Engagement Than its Global Page

Marketing in Asia Pacific Starbucks Case Study

Asia Pacific is definitely becoming increasingly one of the most important social media hubs in the world––in fact, 27% of the global Facebook population comes from the region!

Marketing in Asia Pacific Starbucks Case Study

In a recent case study by Socialbakers, they’ve analyzed national Facebook fan pages of Starbucks in 11 countries such as Philippines, Japan, Indonesia, Thailand, Korea, Hong Kong, Singapore, Malayasia, India, Australia and Vietnam to identify which has the most number of fans, most engaging content and understand some of the best practices and strategies in the Asia Pacific region.

Interesting findings from the study  reveals that Facebook fan pages of Starbucks in APAC region drive 7 x more engagement than its global page.

Marketing in Asia Pacific Starbucks Fans Below are some other key insights about Starbucks presence in the region:

Philippines has most number of fans in the in the APAC region
with 1 540 058 (as of October 2013)
Malaysia has the most engaging content
Vietnam has greatest fan relative growth of 9.5% (Sep 2013 – Oct 2013)
Japan creates the most engaging content with outstanding ER= 1.34 %
Australia uses Facebook as customer channel with the highest response rate of 86.67%
Singapore is the most social devoted with 83.33% response rate

Does your company have a presence in Asia? Even on social media? Share with us in the comments how you optimize your strategy specifically for this region.

Image: Business Insider; Date: Socialbakers

Looking for a Job in a Startup? There’s a Spreadsheet for That!

Startup Jobs in Singapore Directory

List of Startup Jobs in Asia – Singapore

Startup companies are always on the look out for the best talents who are ready to hustle in exchange of flexible working hours and stock options (if you get lucky).

Startup Jobs in Singapore Directory

Good Startups has put together a directory listing of startup jobs in the Asia Pacific particularly in Singapore. Most of the jobs opportunities are for web developers and programmers but there are also a job or two for those in the marketing fields. Companies that have listed job opportunities include, TaskAmigo, and many others.

Here’s the link to the spreadsheet.

If you’re a startup company looking to hire topnotch talent, feel free to share your job opening in the comments below.

If you’re a community manager looking to jump start your career in digital marketing, check out my post on resource for newbies.


Singapore: So Good Amidst the Haze

Good Things About the Haze

What Can Singapore Do While Suffering from the Haze?

While I may have been spared from the haze because I’m back in the Philippines, I constantly monitor the PSI level and my prayers and thoughts are with my friends in Singapore and Malaysia.

In times like these, it’s pretty normal reaction for people to complain (even more) but this guy proves that we can be more productive if we look not on the “why” but how you can respond positively to the situation.

“In these hazy conditions I was forced to see clearly just how selfish and inward looking I sometimes was and we could sometimes be” – Josiah Ng

Good Things About the Haze

How to Make Money Through Social Media

Social Media for Business and Individuals

Last 26 May 2013, I was privileged to speak before a crowd of Overseas Filipino Workers in Singapore on the topic How to Make Money Online through Social Media.

Social Media for Business and Individuals

The event was organized by The Global Filipino Investors in partnership with Alkansya ni Juan. I spoke together with the seasoned internet marketer, Richard Macalintal at the National Community Leadership Institute (NACLI) in Singapore. Proceeds of the said event will be used to fund the outreach program for the less fortunate kids in the Philippines.

Below is a copy of my presentation or you may view it directly through this link.

Invite me to speak at your next conference by viewing a list of my previous speaking engagements through this link. You may view my speaker Bio here and a list of my previous speaking engagements here.

Consult with Me and Together We Can Donate to my Favorite Charity

Top Social Media Manager in Singapore

Consult With Me on Your Digital Marketing and Social Media Strategy

You probably already understand the importance of incorporating social media in your market but you’re not quite sure which strategy truly works for your industry and how to measure success. Having worked with several startups and brands in their digital marketing and community management strategy, I understand the pains of not knowing if your existing efforts actually yield results for your business.

Sure I hear ya. You probably have an awesome social media team in place. However, sometimes, it helps to get an outsider’s view on how things can be improved. Social media is constantly changing and you would need a experienced digital marketer’s fresh and actionable perspective. I’m your girl.

Therefore, I’d be happy to provide you my actionable tips and insights on digital marketing and community management. I was blessed to be included in the Top 500 Community Managers to Follow on Twitter and have worked with various brands on their community management so you can be assured that I could provide you with hype-free social media accelerator that would help your social programs from good to great. I will help you identify areas which you can improve in and tools that you can utilize to be able to do them.

I specialize in the following:

Digital Marketing
Community Management
Social Media Strategy
Social Media Consultancy
Social Media Analytics & Insights
Content Marketing
Content Curation
Infographics Curation
Blogger Influencer Outreach

To learn more about me and book me for a quick consultation, you may schedule a call with me through LiveNinja or Clarity.

Either way, you’d be able to read my extensive bio and the list of brands I’ve worked with.

Together We Can Donate to My Favorite Charity – charity:water

I may work for peanuts but never without a purpose.

I enjoy giving my insights to people and help them get started with their business and make their dreams come true. Also, I’ve always been an advocate of social media for social good. Therefore, I pledge to give 50% of the consultation fee to my favorite charity which is charity:water.

Top Social Media Expert in Asia

Book a consultation with me on Social Media Strategy, Community Management and Content Marketing through LiveNinja

Top Community Manager in Singapore

When you book a consultation with me via Clarity, I will donate some of the proceeds to my favorite charity!

Looking forward to calling you! Before I become your competitor’s secret weapon ;)