Social Networking sites layout change all the time (I’m looking at you, Facebook!). It is therefore important for marketers and designers to be aware as to what are the exact sizes for the Cover Photo, Profile Photo, etc.
While I was on my way to the office and browsing through my mobile phone, I saw my friend Ryan Lee Cox, posted about how a Self-taught African Teen Wows M.I.T. The headline intrigued me and viewing the video of how a 15-Year-Old, Kelvin Doe, an engineering whiz living in Sierra Leone who scours the trash bins for spare parts, which he uses to build batteries, generators and transmitters.
He is completely self-taught and has created his own radio station where he broadcasts news and plays music under the moniker, DJ Focus.
Kelvin became the youngest person in history to be invited to the “Visiting Practitioner’s Program” at MIT. THNKR had exclusive access to Kelvin and his life-changing journey – experiencing the US for the first time, exploring incredible opportunities, contending with homesickness, and mapping out his future.
You may support and help fund the Innovate Salone project by going here.
It’s a truly inspiring story of how someone, with very little resources, could make a big difference. It means that no matter where we are, we can always help improve our own community with the little acts of kindness and passion we put into what community-building activities that we do. It only means that there’s a need for more workshops, activities and initiatives that will help the youth be inspired to help the community even starting at such a young age.
Video is increasingly becoming one of the most powerful tools in an online marketers arsenal; in my experience alone at Ideasbynet the impact the implementation of video strategy has seen a significant effect on our business in terms of conversions, brand awareness, visit duration to our site and incoming links.
In the US alone this coming year, it is estimated that online video viewers will reach 169.3 million, and 53.5% of the population will at some point watch video online. These numbers are substantial, so by not embracing online video as part of your marketing strategy you are missing out on a vital market.
In terms of embracing video online, you are not restricted to simply posting videos on your blog, YouTube or various other channels. The amount of free video communication tools now available online make putting a face to site easier than ever, making your customers feel a human connection to your company. 50% on the online phone service Skype’s traffic is through video calling, which is indicative of the increasing importance of face to face interaction, despite distance.
Despite the obvious benefits to embracing video in your online marketing campaign, many companies will shy away from adopting this tactic; what strategies should you employ and how on earth do you go about it?! So, I wanted to share my five top tips for using video, complete with examples, suggestions and some key things to keep in mind, Enjoy!
1. Video Blog About Issues Within Your Sector
Video blogging is increasingly becoming one of the most popular ways to connect with customers and fans. When I refer to video blogging I simply mean voicing opinions, having a weekly discussion piece, inviting customers and viewers to post comments on the video and respond to your video blog. Complete a video blogging series and you can address questions and comments at the beginning of your next vlog. It is even possible to earn money just you and a camera by video blogging about your interests, for example, on this make up blog, Sara Walker receives loads of samples through simply blogging about her favourite products. Not only this, she receives affiliate sales from products that get old through her.
2. Demonstrate Your Products And Services
Video gives you an excellent opportunity to demonstrate exactly what your company has to offer. Show your clients the products you provide, explaining their key features and demonstrating exactly how they work. For example, on our own site, we have included videos on our most popular products, ensuring the key features are prominent, i.e. the curvy pen
3. Creatively Promote Your Company
You do not simply have to have product video that only promotes your company. Creatively showcasing products will not only provide you with an interesting and unique talking point when developing customer relations, you can also increase traffic and support your link building efforts by increasing links to your site from impressed viewers of you. I absolutely love this video from Moleskin, which I think is a perfect example of a creative product video!
4. Skype Your Business Calls
If you do most of your business remotely, it is not always possible for your customers to put a face to your name. So, incorporating frequent Skype video calls into your business plan will make your customers feel a personal connection to your business. You can also demonstrate products, answer any questions and even calls phones across the world for cheap rates to connect with your international clients.
5. Use Google+ Hangouts
Meeting with groups of clients can be tricky, demonstrating confusing products in video format without any feedback can sometimes be a hassle and showing presentations or videos whilst engaging in a video chat seem nigh on impossible! Enter Google+ hangouts, the feature that has been hailed as the key reason to jump on Google+ as quickly as possible. This video feature allows you to engage in chats with up to nine people, share documents through Google Docs, watch videos together, share your screen with people you are chatting with, enabling you to show presentations and websites easily and quickly. Unlike Skype’s group calling feature which only comes in the premium package, Google+ hangouts are completely free with a Google+ account and enable you to connect with any of your contacts at any time.
There are a few key things to remember when embarking on your online video marketing campaign:
Sounds and songs you use on your videos must be usable and not in breach of copyright. There are numerous sites out there on which you can buy or get songs and sound effects for free, however, the one that we use to great effect is freesound
Include a transcript of any speech in your videos. Google will not pick up on what is being said in videos without this, so in order to ensure your videos will help your on page relevancy, including this transcript is very important, not only for this reason but for any users that do not have sound on their machine or cannot hear the speech will still be able to engage with it.
Don’t expect your first videos to be perfect! Especially if you are keeping costs down by editing and shooting the videos yourself, it takes a little while to get into the swing of it, so do not be disheartened if your first attempt does not reach your exacting standards, this will comes with practice and time.
Embed videos on your site. You want any links to come directly to you, so especially for your creative videos where link opportunities will hopefully be rife, you want all this goodness to come direct to your site, not YouTube!
So what are you waiting for?! Start embracing video today and reap the rewards of this excellent online marketing strategy!
Lianne Froggatt is Digital Communications Manager for Ideasbynet, an online promotional products distributor. Interested everything marketing both online and off, you can find her blogging on the IdeasByNet marketing blog. She would love any feedback or comments you might have so find her at [email protected] or follow her on Twitter @LianneCai.
How to Dominate Social Networking Sites: Facebook, Twitter and Youtube
When creating a social media plan, you would have to consider how you could rock the big 3: Facebook, Twitter and YouTube (Sorry but Google+ just have to wait). Below is an infographic which entails the 5 killer strategies that will help you dominate the big 3 social networking sites.
Do you have favorite strategies on those big 3 social networking sites? Share them with us through the comments below!
Say fastfood and the first thing that comes to mind is McDonald’s. Or maybe no other names would come up next afterwards. If you think about it, they actually dominate not only the fastfood world but even the social or digital world and below are just some of the reasons why.
1. Handling criticisms well and turning them into opportunities
3. Not afraid to implement new social media strategies
McDonald’s is everywhere. With more than 30,000 local restaurants serving nearly 50 million people in more than 119 countries each day (According to the McDonald’s Corporation website (as of January 30, 2007), they’re also present in just about every social media platforms known and use them to bring in more traffic to their stores (through Foursquare for example).
Just like any other brands, McDonald’s faces criticisms and various PR crises. Yet, they do a great job in turning these crises into opportunities to continually improve by listening to what their customers are saying and what do they really want.
How McDonald’s Rule the Social and Real World
McDonald’s is more than just the leading fastfood chain in the world. It’s brand that listens, communicates and engages to its customers.
In an article from SocialInfluence.com, I quote: “Universally-recognised McDonald’s is tapping into social crowdsourcing success, with its Germany-centric ‘Mein Burger’ (My Burger) campaign.
users built their own burger using a smart online application, choosing every detail from bread and sauces to meats and cheese. “We gave them the tools, they created the buzz,” says the accompanying review video, and create a buzz they did. After creating their dream burgers, users were encouraged to use the application’s poster, video and banner tools to generate noise about their tasty inventions and get votes from the German public. By the fifth week of the campaign, a burger was being created every 26 seconds (yep, even after five weeks), and 1.5 million people had voted for the burger they deemed worthy of the title of ‘McDonald’s First Crowdsourced Burger’.
“Never before has a campaign at McDonald’s brought so many additional customers, served more promotional burgers or, for that matter, earned more total revenue,” the video announces. Indeed, if campaigns across the board continue in this vein, many marketers may very well find themselves out of a job.
McDonald’s: A Brand that Listens, A Brand that Engages
McDonald’s Commercial: The Favorite “Apo” (Granddaughter)
McDonald’s Commercial: Girlfriend / Boyfriend
McDonalds Philippines Commercial “First Love” Huling El Bimbo
McDonald’s: A Brand that Turns Strangers Into Friends
There’s power in trying to connect to your customers through their emotions. Emotions influences purchase decisions especially when it involves family, love and passion. Connect them altogether and you have the most effective marketing plan in place.
If pen is mightier than the sword then the internet is a nuclear weapon. Words travels fast even in less than 140 characters.
Bloggers, especially those who have established loyal readership could publish their review of a place, a service and even talk about a person and influence the thoughts and even buying decisions of those who within their readership reach. Bloggers and online thought leaders help shape their readers opinions.
1. Bloggers influencing readers purchasing decisions. Fox News reported a study which shows that bloggers even have more influence than celebrities. Another study shows that blogs influence purchase than social networks.
The way people keep themselves updated with the latest events and happenings have evolved. The usual listening to the radio and reading in the newspapers have shifted to reading blogs, following favorite celebrities from social networking and sharing sites like Facebook and Twitter. People can now easily watch their favorite bands on YouTube and be able to provide feedback and as opposed to traditional media where the listeners are just the receivers.
The technology has opened the communication lines between its receivers and senders making it a two-way communication. May it serve as a reminder to corporations to make use of the shift of paradigm to make better efforts when connecting with the people to not just control the communication but make it a point to listen, engage and truly give voice to its followers, provide better service not just online but most importantly offline.
How has bloggers affect your purchasing decisions?