Social Media and Social Good

Social Media Sizing Cheat Sheet Social Networking sites layout change all the time (I’m looking at you, Facebook!). It is therefore important for marketers and designers to be aware as to what are the exact sizes for the Cover Photo, Profile Photo, etc. I’ve previously posted The Complete Social Media Sizing Cheat Sheet from Lunametrics but they have come up with the updated version now. If you’re looking for shortcuts…

Self-taught African Teen Wows M.I.T. While I was on my way to the office and browsing through my mobile phone, I saw my friend Ryan Lee Cox, posted about how a Self-taught African Teen Wows M.I.T. The headline intrigued me and viewing the video of how a 15-Year-Old, Kelvin Doe,  an engineering whiz living in Sierra Leone who scours the trash bins for spare parts, which he uses to build batteries, generators…

Video is increasingly becoming one of the most powerful tools in an online marketers arsenal; in my experience alone at Ideasbynet the impact the implementation of video strategy has seen a significant effect on our business in terms of conversions, brand awareness, visit duration to our site and incoming links. In the US alone this coming year, it is estimated that online video viewers will reach 169.3 million, and 53.5%…

How to Dominate Social Networking Sites: Facebook, Twitter and Youtube When creating a social media plan, you would have to consider how you could rock the big 3: Facebook, Twitter and YouTube (Sorry but Google+ just have to wait). Below is an infographic which entails the 5 killer strategies that will help you dominate the big 3 social networking sites. Do you have favorite strategies on those big 3 social networking…

How McDonald’s Rocks the Social Media Say fastfood and the first thing that comes to mind is McDonald’s. Or maybe no other names would come up next afterwards. If you think about it, they actually dominate not only the fastfood world but even the social or digital world and below are just some of the reasons why. 1. Handling criticisms well and turning them into opportunities I’m a fan of…